Anatta

"Find out why we like commerce tools, Elastic Path, Kibo, and Fabric for architecting modular infrastructure for digital brands in our latest blog post. If your brand has experience partnering with any of the 4, we’d love to hear your opinions too..." https://buff.ly/37Trph8

A good piece to check out if you have read our article on headless. This video details why headless is a strong alternative for those who are seeing limited flexibility and rising costs "while companies like Shopify are growing at an unprecedented rate in this current environment, there’s a huge opportunity to build e-commerce infrastructure that’s more customizable and cheaper to implement."

To be clear, conversion rate optimization "research" isn't just asking industry peers what they're doing. There's a place for that community sharing, but it has to be filtered carefully, and combined with verifiable third party data. Here's how we do it: https://buff.ly/2W1sMVb

For today’s leading digital brands, the architecture you build today will define your next decade. We’ve handpicked four standout eCommerce service providers who can help you get it right... https://buff.ly/37Trph8

"Lowering our impact should be everyone’s commitment and obsession." Cariuma Founder Fernando Porto. Sustainability champion Green Queen highlights Cariuma and "the rise of sustainable sneakers." Innovative, planet-forward, and one of the fast-growing digital brands, we're proud to call Cariuma a client. Are your feet vegan?"

A must-read for those deep into UX. This article by NNG derived from research highlights the trends of what has changed during COVID and how that affects the buying experience.

When it comes to eCommerce, there are two elite UX Certifications that every team member must have before they are deployed to a project: NN/g and Baymard. But there’s a lot more you have to consider before you can breathe easy. https://buff.ly/2Q0XUjS

"Subscription businesses are seeing huge gains. Even new brands executing subscription are seeing large numbers ""In March, hair care startup Prose launched subscriptions to try and encourage customers to buy its customer shampoo and conditioner more frequently. The launch of the subscriptions helped the company capitalize on the influx of new customers during the pandemic. The company is now on track to do $50 million in revenue this year, triple last year’s revenue, CEO, and co-founder Arnaud Plas told Forbes. Plas also said that close to 50% of customers now repurchase within four months."" Awesome job @Arnaud Plas "

"Congrats to Surinder Singh for 9 years at Anatta. We asked him for some wisdom on succeeding while making it look so easy. Here's what he had to say... "My advice to everyone would be: Whatever you do, give it your all, trust the process, and work towards your goal sincerely. The tools or habits that can help you are elementary. Keep yourself organized, and no matter how old you are, keep learning!" Thanks, Surinder, for energizing our team with your positivity. We're fortun...ate to have you as a leader at Anatta!" https://buff.ly/2pPj9bB See more

Learn eCommerce strategy from the experts with our free eCommerce Essentials Guide eBook! Utilize the insights and techniques that make the world's leading online retailers stand out from the rest. https://buff.ly/3mKibcr

[UX Insight] If you're collecting lots of data about your vistings and active customers, this NN/g article is a must-read. They clearly show why just collecting the data is only the first step. You then have to know how to list it, cluster it into themes, think about what you left out, and translate each theme into meaningful words (ie. actions). Don't miss this one.

"Treat ROI as Estimation, Not Prediction". Love this line as it highlights how UX is to be valued. While it is about ROI, how you calculate it is not always straightforward. Especially when it comes to building Design Systems.

Even if your brand isn't ready to migrate to a headless implementation, these UI principles have wide application across a variety of project formats. If you know anyone who has an in-house dev team, share this list with them. https://buff.ly/3gMa3pb

It's easier than ever to get started in eCommerce, but it's harder than ever to get ahead. Anatta's brand new free eCommerce Essentials eBook has everything you need to optimize your business like the best-in-class online brands. Plusyou can everyone that it was all your idea. We don't mind...

Not 100% sure what headless architecture is? This blog postour "Headless eCommerce 101"lays out exactly how it works and whether it's relevant for your company. https://buff.ly/39T4u50

"Picture this: It’s the middle of a huge campaign, traffic is off the charts. It’s an eCommerce dream. But your site starts underperforming. Nobody knows why. You’re losing out by the minute. Where’s the lead at your UX/UI agency? On a beach. In Bali. With no service. Nightmare! Here’s how to make sure this never happens to you..." https://buff.ly/2Q0XUjS

The most powerful SEO performance requires total URL freedom, autonomy to set your SEO priorities in your code, faster than fast load time, and a smooth path to international SEO. Only headless delivers all this. https://buff.ly/39T4u50

Mack Weldon's Silver Mask was featured in Rolling Stone's list of most comfortable and stylish face masks! Check out our client's recent shout out and breathe easy. https://buff.ly/33fsTPp

This 3-part series by the team at Upscribe does a deep-dive on subscriptions, the post-purchase experience, and their often-overlooked revenue opportunities. Great read.