The Bike Company

Whatchya looking for? We’ve got some cool stuff coming online for 2021 - but what do you want to see / read / watch? We know are a unique retailer with unique clients and the same old same old isn’t our style. Online order for in expedited store pickup? Bookable service windows? Insight on what parts may be hard to get to ensure you are stockpiled before you need service? Would love your input via comment, direct message or email [email protected] #mtb #mtblife #mycatspot

The new higher pressure (350psi), digital, swivel head Fox pumps are in stock now! #mtb #foxshox #ridefox #mtblife #enduromtb

Welcome to the week! How about an insane @yeticycles #sb140 mullet for your Monday? Love the colors on this one. #newbikeday #bikesofinstagram #bikeporn #yeticycles #yetitribe

I think this is the next must have for my bike - these @oneupcomponents EDC pumps are the Swiss army equivalent for your rig! Effective hand pump, C02 inflator and tool / C02 storage all mounted parallel to your water bottle cage. Get yours today - available in-store and online. Link in bio. #mtb #mtblife #oneupcomponents

Hadn’t played this game in a bit... damping by BikeCo Pro Tune (Fox DPX2 with 275 PSI) Maxxis EXO+ and CushCore XC (Tire pressure 27 PSI) check out the latest blog on BikeCo.com with a CushCore XC install and ride review!

Wondering if CushCore tire protection is for you? So was I - check out a recent post on the CushCore XC installation and ride video and review at The Bike Company https://bikeco.com/cushcore-xc-install-and-ride-review/

Ready to stop this week? Brighten your weekend? We’ve got you covered with @magura_bicycle MT7 Raceline brakes in stock! Link in bio. #whostopsyou #magurabrakes #mtb #enduromtb

Details? We got your attention to details right here!! This client and our team addressed this build tip to tail. Stoked to see another dream rig about to head to its new home... #bikeporn #bikesofinstagram #newbikeday #yeticycles #yetitribe

Updating one of the wear items I tend to think about the least, but it’s a pain in the ass (too early for puns?) and the lower back when they age out... been riding @ergonbike saddles for about three seasons I think and I’m excited to try the SM Comp saddle. It’s a bit wider, flatter and padded than my previous setup with a deeper relief channel. Time for a new seat? We have a variety of Ervin, SQ Lab and WTB saddles in stock! - btw love the limited packaging associated with the Ergonomic saddle nice not to have to toss a ton of needless packaging / marketing...