metadata.io

Our shiny new website is live! Bringing B2B marketers closer to revenue than even before with an easier, faster experience. It’s even easier to look at! https://okt.to/yK6SDZ

What to expect from customer behavior this year? A greater human element in your client interactions, an increased demand for anonymity, more socially conscious shopping, and more: read the Forbes expert panel for insight on how #B2B customer behavior is evolving. https://okt.to/dj4ygk

Metadata CEO Gil Allouche chats with UpTech's Founder's Journey about his unique perspective as a martech CEO who is an engineer at heart. He also shares some of the best and worst moves you can make while building a team--listen to the full interview now! https://okt.to/z4vNCV

This week in B2B Category Creators we hear from three B2B pioneers: Michel Feaster, CEO of Usermind; Mike Volpe, CEO of Lola.com; and Nick Mehta, CEO of Gainsight. What do you do when the market finally starts converging to validate your product? What are some of your most powerful tools as an evangelist? And how do little investments in a category pay off 10 years later? All these questions and more answered on this week's episode. Listen now: https://okt.to/tN96Y3

https://okt.to/KAnE1W

"When you're forced to adjust budgets, it allows for experimentation. You don’t have to do what you were doing before. Try to do something else by thinking outside the box to create profit within the company. It's OK to make some mistakes and run experiments." --Gil Allouche, Metadata CEO, on running a lean startup during a pandemic https://okt.to/zG5ENL

In our most exciting update to the Metadata product this year, #B2Bmarketers can now build and target audiences of buyers researching their category using G2 Buyer Intent data directly from the Metadata platform. Read all about it here: https://okt.to/TfXw64

The time is now. We must focus on building and empowering diverse and inclusive teams and perspectives. On February 1-5th, PowerToFly is hosting their virtual summit Diversity Reboot 2021, where over 100 leaders and 10,000+ women and allies will come together to discuss the future of the inclusive workforce. Sign-up today to be included in this unique opportunity, and catch Metadata's CEO, Gil Allouche, as a featured speaker. https://okt.to/MRb8Zf

In 2021, B2B marketers will mimic a lot of the customer experiences from the consumer world, including a surge in customer data (1st and 3rd party), creating personal customer journeys for each individual/company (e.g., ABM on steroids), experimenting religiously with different audiences, channels, creative and content (e.g., multivariate testing) and finally using AI to automate all of that. -- Metadata CEO Gil Allouche https://okt.to/avD6Mw

Metadata is honored to be recognized as the Innovator of the Year by the LI Marketing Partner Awards. In 2020, we increased our demo requests by 300% while reducing our CPL by 20%, but more importantly, we did everything we could to bring the same capability to our customers. As we keep innovating into 2021, we hope to celebrate many more of our customers' successes. https://okt.to/XqIty1