Mccormick L.A.

Take action every day. #motivation #tuesdaymotivation #tips #LawsofPromotion #promotion #promoteyourself #promoteyourbusiness

#wordstoneverconfuse: TAX & TAXI. Tax's plural is Taxes, not Taxi. Go figure! #FunnyFriday #spelling #grammar #writing

Don't you love finding little unexpected gems of insight? Here's a great lesson on wisdom from one of my favorite authors, Louise Penny https://mccormickla.com/four-statements-that-lead-to-wisdom/ #wisdomwednesday #wisdom #Leadership #leaders

Are you being clear and intentional in your communication? Do you have a way to make sure the message is being heard and understood? Don't make assumptions! #Communication #communicationskills #leadership #wordsmatter #communicationskillstraining

Network or No Work! Skipping the networking meeting to catch-up might actually put your behind. https://mccormickla.com/network-or-no-work/ #networking #network #publicrelations #marketing

#WordsToNeverConfuse WARN & WORN. I want to warn that worn out pants will split when you least expect it. #FunnyFriday #Spelling #grammar

Reading and writing.

Last week I made the distinction that a marketing plan is much more than a media plan. What is a media plan? I explain it in this week's blog. Don't get anxiety over too many plans. Once the marketing plan is written, the media plan becomes a part of your promotional calendar (that's what I call it, anyway). https://mccormickla.com/terms-of-service-what-is-a-media-p/

If you are looking for a Diversity, Equity & Inclusion workshop for your team, then The Nonprofit Partnership has you covered! I think Diane Burbie and The Aspire Group do it best! Sign-up here: http://thenonprofitpartnership.nonprofitsoapbox.com//e/614

I see the same mistakes in social media over and over. The thing is, they aren't hard to fix. It's about being strategic and seeing digital tools as just that: tools! Digital marketing isn't just something to do, it is something to implement strategically to help you efficiently connect with your target audience. Download this no-nonsense guide of the common mistakes and quick fixes. You'll be glad you did! ... https://mailchi.mp/2e65/5-common-digital-marketing-mistakes See more

Don't allow dust to settle on your marketing plan. #marketing #marketingplan #smallbusiness #nonprofits

#WordsToNeverConfuse INHABIT & INHIBIT Live and let live. #FunnyFriday #grammar #spelling

Want small business and nonprofit #marketing and public relations tips delivered to your mailbox? Click the "Stay In the Loop" button above and sign up for creative insights today. #PR #PublicRelations #TipsTuesday #smallbusiness

In a virtual world, we're finding it easier to expand our geographic reach. In today's blog I offer some fun ways to help spread your product or cause far and wide. Read it here: https://www.mccormickla.com/far-and-wide-unique-ways-to-sp/ #marketing #publicrelations #Promotion

Words To Never Confuse: CORNER & CORONER. Don't cut corners in an autopsy! #grammar #wordsmatter #spelling

Nonprofit Marketing 101 briefly touched on media relations with a short activity to write a press release. For a deeper dive, join me on November 12 for a 3-hour media relations class The Nonprofit Partnership Sign-up here: http://thenonprofitpartnership.nonprofitsoapbox.com//e/483 #nonprofits

Beware the uprising--it is 2020, after all!

If you aren't asking people how they heard about you, how will you know which promo effort is working? Evaluate! Here are 7 different ways you can collect and track this information in today's blog post. https://www.mccormickla.com/ #marketing #publicrelations #nonprofits #smallbusiness

It's October and if you haven't noticed, it's Breast Cancer Awareness Month. I know you're aware--now do something! https://www.mccormickla.com/its-breast-cancer-awareness-mo/

I'm teaching Marketing 101 next week at The Nonprofit Partnership! Sign-up now! I'd love to see you in my Zoom Class! http://thenonprofitpartnership.nonprofitsoapbox.com//e/476

Words To Never Confuse: BARIATRIC & BAROMETRIC. From the archives of 2014. Pressure--it's all around us. #FunnyFriday #gramamr #Spelling

Words To Never Confuse: PROPHETIC & PATHETIC. 'tis election season! Look into your crystal ball to predict who will win--or a Magic 8 ball, whatever you have on hand. #funnyFriday #grammar #Spelling

Words To Never Confuse: CANNIBAL & CANNONBALL. Incoming! Can you fight zombies with cannons? #funnyFriday #spelling #grammar #halloween2020

Social Media, a powerful tool of promotion to fuel your objectives, but it isn't your objective. Read today's post to understand it clearly. https://www.mccormickla.com/tools-of-the-trade-social-media/

Chamber of Commerce to hold webinar on online marketing in collaboration with Google On Wednesday (September 30), the Long Beach Area Chamber of Commerce, in collaboration with Google and the California Office of the Small Business Advocate, will be hosting a free webinar on creating a successful business presence online. This event is part of a four-part, weekly series, to continue until October 9. 10-11 a.m., register https://register.gotowebinar.com/rt/3490778303472781327 #smallbusiness #nonprofits #localbusiness

Words To Never Confuse: CHALET & SHALL BE. Perfect name for a chalet: Que Sera, Sera! #FunnyFriday #grammar #Spelling

The Port of Long Beach community sponsorship applications are due Wednesday Sept 30. Apply now! https://www.polb.com/community/sponsorships/ #nonprofits #longbeach #portlb