Cyrano Rox

Hyundai Motor America celebrates the honorees and spirit of the NAACP Image Awards as the official afterparty sponsor. A larger-than-life 185' interactive, social media wall is enhanced by dynamic, uniquely, branded Hyundai content and engagement. The social media wall creates a call to action for real-time conversations and provides an engaging design backdrop with compelling content for discerning guests. Swanky watercolor patinas bathe Hyundai cars surrounded by lush furni...ture vignettes. Custom portrait photobooths upload instantly to social media channels and flat screens throughout the party. Guests include a who's who with appearances and performances by J.Lo, Brandi, Stevie Wonder, Ledisi, Kevin Hart, and more. 3 hours of official afterparty. 1000 guests. 650 lbs of Hyundai candy. 215 instagram posts. 840 photobooth pictures. Projection mapping. 330K twitter impressions. 8 performances. 1 hot party.

1.5M impressions. 40,000 fans. An experience of a lifetime. Taco Bell meets 20,000 of its fans at VidCon. By hosting a series of YouTube celebrity meetups, creating a live Soul Pancake documentary, and debuting it on-site, Taco Bell powers up the heart pumping, passionate energy that is VidCon. A simulated, outdoor lounge serves as an oasis for millennials while a fully branded and interior decorated Taco Bell airstream doubles as a movie studio where participants experience... filming and editing. An inspirational, interactive, chalk wall activation becomes the central focal point for the documentary, which amassed 500K YouTube views the weekend it went live. Going viral has never felt so cool. Photos, social aggregation, and meetups with famous YouTubers such as, Bethany Mota, Vsauce, and more makes this activation a standout from the crowd. Want to become a famous YouTuber? Taco Bell let the crowd at VidCon experience the thrill of sharing your voice via the platform.

Mirabella's one-of-a-kind press conference experience kicks off a new line of products to amazing buzz. Beautiful, elegant, stunning, sensory, groundbreaking. That's the description of the unique, experiential press conference that brought Mirabella's new bridal makeup line, Mirabella Bride, to life. Models took to the catwalk and put on display the Mirabella Bride makeup looks, prefaced with a "bridal" brunch for press conference announcements and exclusive networking opport...unities among the bridal industry's elite. The conference garnered press coverage and fan love from the top industry publications, bloggers, and industry influencers.

Hollygrove creates an endless summer fundraising gala that heightens emotions, tugs at heart strings, and compels guests to action. The Norma Jean Gala raises a record sum to continue the 100+ years old legacy of Hollygrove, an agency providing resources to Hollywood families and kids in need. Named after its most famous resident, Marilyn Monroe, celebrities from all walks joined united to support Hollygrove's Norma Jean Gala.... A curated experience from farm-to-table bites, a children's art gallery, and crafted gardens build an "endless summer" experience where every element is designed to evoke the emotional and touching stories of kids personally impacted by the fundraising for Hollygrove's "endless summer" program. Mobile technology enables real-time auction bidding, and the evening culminates in an award winning film debut and performances by celebrity talent. Celebrities such as George Lopez, Ruby Stewart, Busy Philipps, and more lend their talents to raise $250,000 for Hollygrove.

Hyundai Hope On Wheels raises money and awareness at a series of runs across the country. From Fredericksburg to Salt Lake City, Hyundai Hope On Wheels activates and sponsors a series of runs across the county, culminating in a self-hosted 5K in its home town of Fountain Valley. Hyundai Hope On Wheels has one goal: to find a cure for pediatric cancer. Patriotic hearts pump vigorously during spirited runs. Pre and post race Hope On Wheels lounges let runners and spectators lea...rn about the groundbreaking research Hope On Wheels has enabled and ways to participate in finding a cure. Social media capable photobooths allow guests to instantly spread the message through their social channels. Timing chipped bibs enable guests to automatically post their finish time announcements to Facebook and social feeds for further outreach.