Chris Do: Business Designer

If you're in the US or UK you can order my book on Amazon (while supplies last). If there are 40+ people in your country who would like to do a bulk purchase, we can facilitate orders. https://amzn.to/31Uhp4s

Want to learn how I write and design my carousels for Instagram? I'm doing a live 4-hour, virtual workshop Aug. 13, 10a-3pm PDT. You can register here: https://thefutur.com/instagram-workshop

Cold, mass, volume, blind, unsolicited marketing (aka SPAM) is outdated and is a sign of bad manners. How do I know? Check your inbox, mailbox, and on occasion, your front door when someone is trying to sell you something. How do you feel? Is it positive or negative? So, if you don't like it being done to you, don't do it. Simply put, it turns off potential buyers. There are other ways to convert strangers friends customers advocates. Let me know your thoughts. What are... the alternatives? There are a few. Prospecting or relationship marketing is where you are more surgical with your outreach. You've identified a target, qualified the buyer, and have determined a need. The other alternative is permission marketing or opt-in marketing. The buyer is choosing to engage with you in exchange for something they consider valuable. This could be a marketing report, trend prediction, web analysis, white-paper, e-book, mini-course, etc Give value. Be generous. With each interaction, the buyer moves up the ladder towards giving you permission to ask for a sale. #marketing #leadgeneration #prospecting #socialprospecting #sales #permissionmarketing #leadgen #bizdevelopment

Visual diagram of SWOT as it applies to what many of us are facing. An unforeseen threat (or competitor) disrupts the market and therefore our business, revealing our weaknesses and vulnerabilities. If you keep pushing, this period of retreat could lead to unexpected opportunity.

Red flags? What are they? How to spot them? What to do? How to price projects for difficulty clients with @EmilyRuthCohen https://youtu.be/mXi7SGXZYVQ #redflags