Avrick Consulting, LLC.

Curling at the highest level requires careful calculations and a little finesse with physics.

http://avrickconsulting.com/are-you-in-the-top-1-of-your-s/

Young adults have the highest rates of moving compared to other age groups The most common reasons for moving among all age groups are related to jobs, housing and family. Many of these moves are made between the ages of 18-34, an age group marked by the various life course transitions associated with moving. These events include getting or changing a job, going to college, getting married and having children.... When economic conditions are good, the rate of moving is stable, regardless of age. However both the credit and housing crises, caused by the Great Recession, caused a large increase in unemployment, and the moving rate slowed down. The American Community Survey identifies people whose current address is different from that of the previous year, and their statistics are being used for this analysis. Here are some interesting facts about young adults and move rates: Young adults have a higher moving rate than the total population. During the 3 years of the recession (2007-2009) the number of young adults who moved decreased by around 500,000 people. Adults in the 18-24 age group had the highest moving rate when compared to the 25-29 and 30-34 groups, both during the recession, and subsequently. Young adult females ages 18-24 moved more frequently than young adult males. Foreign-born young adults moved more frequently than their native born peers. Young adults with a college degree were impacted less by the recession as those with less education. Many smaller metro areas, especially those with colleges, had a larger share of young adults who moved than did larger metro areas. Marketing to young adults is critical to most companies. I’ve written extensively on Why New Mover Names Work, and a crucial element is because young new movers want to establish their independence. This is the most critical time to introduce your product or service to this audience. This is when they are establishing life long relationships whether it is with a bank, stockbroker, insurance agent, car dealership, department store, credit card, etc. When it comes to lifetime value of a customer, nothing compares to beginning the relationship when the prospect is a young adult. Avrick Consulting, Inc. is a marketing consultancy, with experience in using critical data, marketing strategy and proven creative concepts to grow businesses. For additional information, visit www.avrickconsulting.com.

Outbound Calls After a Mailing Has Been Received Not every offer justifies a telephone follow-up call. If you’re sending out a catalog, it will never be profitable. But many offers do justify an outbound follow-up phone call.... You CAN call all of your active customers without concern for Do-Not-Call (DNC). If it’s an inactive customer, you must screen your list and only call those numbers that are not listed on the DNC registry. Fundraisers can always do well calling their most frequent donors, and their high dollar donors. If the product you’re selling has a limited universe of names, the outbound telemarketing is worth the effort. Because there are so few prospects for your product, you must maximize your chances of making a sale with each name. If you’re selling a very high ticket item you most always require multiple phone calls to make the sale. Many companies have built tremendous customer loyalty by calling high ticket buyers with a thank you call, and advising them of the probable shipping date. With DNC, telemarketing may not work for you but it’s still a viable way to get orders, increase orders and build customer loyalty.

Stop Saving Pennies on Creative You’ve noticed that the highest priced restaurants are usually the busiest. Because they are the best. You’ve noticed the high quality gifts you give are usually the ones the recipients rave about. Because they’re the best. It doesn’t matter if you’re spending $20 or $200 or thousands quality matters.... The same is true with creative services. Top creative talent costs money. They are the best and they demand high prices. And they’re worth it. You may have the greatest product but it makes a wordsmith to make people believe they can’t live without it. It takes a brilliant copywriter to structure the offer, to anticipate, understand and answer all of the objections. It takes a seasoned pro to present all of the benefits in a compelling way. And it takes a spectacular graphic designer to create a mailing piece that gets opened, that clearly presents the benefits. The skilled designer orchestrates the flow of the mailing from the outside envelope to the order form. They know how to present the product in the very best fashion. They take the copy and transform it into a magical mailing package. Nowadays a 100,000 piece mailing is going to cost close to $50,000 this is not the time to ‘do it yourself’. It’s not the time to hire your friend’s son or daughter. It’s time to find the best, and hire the best and do everything you can to guarantee success. Your mailing piece is your entire business. A successful mailing package builds your business. And you deserve no less.