Ross Patent Law Office

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Trademarks: A trademark identifies and distinguishes the source of the goods (or services) of one party from those of another. The strongest type of trademark is referred to as a fanciful trademark. For example, a fanciful trademark has no logical meaning, such as Kodak to refer to photography equipment or Adidas to refer to athletic gear. The words Kodak and Adidas have no true meaning other than to function as the source indicator of the goods being sold. ... Trademark owners should take care that their trademarks do not become generic because protection may be lost for the mark. A generic term is the common name for the product or service. For example, the term baseball bat is a generic term that refers to a baseball bat or soccer ball is a generic term that refers to a soccer ball. Examples of trademarks that have become or that are in danger of becoming generic include Kleenex, Aspirin or Yo-Yo. https://www.rosspatent.com/trademarks

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