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What’s the Gray Line for Cloaking? Cloaking is showing Google a page of content and showing users a different page of content. Google’s Martin Splitt indicated there are different levels of cloaking where one form is acceptable and another is not.... Fundamentally cloaking means misleading the user. That means if I see a Googlebot is requesting my website and say this website is about kittens and butterflies and then when it’s a user going to that website (instead of Googlebot) having like an online drugstore or trying to sell knockoff products, so something like that. That would be very much against the intention of the user and that would not match what we would show in search results if the user searches for cute kitten or something like that. Google’s Martin Splitt was asked to define what constituted cloaking. Splitt discussed different ways that it was OK for content to be different and still not be considered cloaking. Can you go into more detail what is considered as cloaking and what’s not? Where’s the gray line? Cloaking is showing Google a page of content and showing users a different page of content. Splitt indicated there are different levels of cloaking where one form is acceptable and another is not. A gray line is by definition a murky area. Martin Splitt answered: Where’s the gray line I can’t do much in terms of giving too much detail for that. But fundamentally cloaking means misleading the user. That means if I see a Googlebot is requesting my website and say this website is about kittens and butterflies and then when it’s a user going to that website (instead of Googlebot) having like an online drugstore or trying to sell knockoff products, so something like that. That would be very much against the intention of the user and that would not match what we would show in search results if the user searches for cute kitten or something like that. So that’s very very clearly cloaking. Showing Google and Users Slightly Different Content is OK Splitt followed up with describing scenarios where showing different content is okay. This is how Splitt explained it: What isn’t cloaking is if my website content is slightly different. Because we all know that with responsive web design we might have slightly different content to begin with. On a mobile phone I might only load one product instead of ten products and then have the user click through multiple pages or something like that. That’s not cloaking. That’s just slightly different content depending on what the browser can do or what the device capabilities are, that is fine.

It looks like Google is starting to crack down on guest post link building.https://www.searchenginejournal.com/guest-post-manua/351692

https://www.seroundtable.com/google-again-linking-out-to-hi

Have you heard of "Forensic SEO"? It's not about optimizing, it's about understanding exactly why a webpage is not doing as well as it used to be, and is experiencing lower page views than before. Knowing and fully understanding the "why" behind a page's lower visibility is a skill all agencies should think about learning... https://www.searchenginejournal.com/what-is-forensic-seo// #SEO #CRO #conversionrateoptimization #DigitalMarketing

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A new study for 2019 has just been released that shows 68% of all trackable website traffic is sourced from Organic & Paid Search, vastly exceeding all other channels, including Display and Social Media. The study also found organic Search figure has grown to 53.3% is up from the 51% found in 2014. Read the report at https://videos.brightedge.com//BrightEdge_ChannelReport201... #SEO #CRO #conversionrateoptimization #DigitalMarketing

Google’s New Link Building Guidelines:No more Nofollow guest posting..... https://neilpatel.com/blog/google-link-guidelines/

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How SEO in Healthcare will Influence Your Business? The importance of SEO service in today’s digital world is beyond compare. It holds an important position in digital marketing and helps thousands of business owners across the country grow their businesses. These techniques ensure that your business is visible to people who search for products and services in your city. Let’s take a peek at some of the reasons you need SEO services for your business growth, today! Optimizing... your business is pertinent, especially when you own a small business enterprise. It is important for people in your city to know and be able to find your business online, which can be done easily with the help of Rise Local Business’s Healthcare SEO service. Search Engine Optimization is essential to rank high on search engine pages based on specific locations. SEO is simply the process of ranking websites or optimizing it them a specific geographic location. This article sheds light on the advantages of SEO services and their effects on your business. https://riselocalbusiness.com/healthcare-seo/

Based in Los Angeles Rise Local Business is a Full service digital marketing agency. We’re a Team of Los Angeles SEO Experts Passionate about Digital Marketing (local seo, Social media) & Web design, 1 (949) 467-0268 #losangelsseo #seo #seolosangeles

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