nwc.DIGITAL

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#1 -- Email marketing. There’s so many different ways to go about it!... The words and tone used.. the layout and presentationthe frequencythe call’s to action, the list goes on and on! Despite this long list, there is 1 JOB that ALL EMAILS have! It is..drumroll plz.. GET THE READER TO OPEN THE NEXT EMAIL! In order to do this all emails will need to be INTERESTING and PROVIDE VALUE! Here’s a few things to keep in mind. 1GO FOR IT! Typically, anyone who joins your list and DOES NOT purchase within first 30 days of signing up, will likely never purchase much from you, if anything at all. That’s why its important to not be afraid to PITCH as opposed to EDUCATE within this window. If you don’t do so, you will probably not see sale from them in the future anyways. 2YOUR GOAL IS ALWAYS SELL! Although the whole topic of this post is about the #1 JOB being l getting people to OPEN, the #1 GOAL is getting people to BUY. So if your GOAL is centered around getting people to open emails, and your just providing value and content (which gets people to engage but not purchase), then you're.. a.)losing sight of what’s most important and b.training your list to think that everything is for FREE. When you do have emails that ask people to BUYthey will be confused because they are used to and think everything from you is FREE . . . SUPPORT SUCCESS! -- - - nwc.DIGITAL

Step 1 is complete! A perspective customer has given you their email address! Maybe it was in exchange for a free item, consultation, newsletter, etc.... So now that they’re a part of your community, what comes next? Depending on the GOAL of your marketing campaign, this answer will be different. However, here are a few things to keep in mind! 1Immediate Follow Up is Needed -There should be no more than a couple minutes in between sign up and an welcoming email being sent. This message should include any promised collateral in exchange for the email address. Make them feel welcomed, and include call to actions that direct to the next step in your customer journey. 2Utilize the Thank You Page -Right after signing up, leads are giving your their undivided attention! Make sure to utilize this attention to your advantage. If your end goal is a sales/ demo call, have a call to action to click the link on the page to book a call! You can also present other offerings/content for exploration. This helps build a relationship and trust. 3Analyze Behavior -How many people are opening emails? Clicking on links within emails? Responding and reaching out via email? Attending free webinars? Analyzing exactly what your leads are doing AFTER they sign up allows you to determine how qualified they really are, and make data driven decisions when it comes to next steps within your campaign strategy. . . . SUPPORT SUCCESS! -- - - nwc.DIGITAL

- When it comes to lead generation, getting leads for as CHEAP as possible is very important, but making sure these leads are QUALIFIED is MOST IMPORTANT! - On paper, having a very low CPL (cost per lead) and high projected return on advertisement makes your marketing strategy and campaigns look great! But if these leads aren’t going to convert, then they really aren’t worth anything... - Here’s a few things to keep in mind to ensure to help ensure your leads are qualified! - 1Lead Form Length The more information you ask for, the more qualified your leads are going to be. - The difference between asking for just an email address.. or asking for an email address + first/last name + phone number + work location is HUGE! The more information people are willing to give you, the more they trust you, meaning the more likely they are to actually purchase from you. - 2Lead Offers Offering things for FREE is a great way to get people to give you their email address! But it also attracts a lot of leads that are simply looking for something for free..and don’t intend on actually purchasing anything. - Having lead offers that TIE IN COMMITMENT are very effective to generating quality leads. An example can be purchase commitment Sign up for a HUGE discount when this product comes out!, or a time commitment Sign up for your free seat at my webinar! - 3Email Open Rates Whenever someone signs up as a lead, they should be sent an automated email or email sequence that triggers from your ESP (email service provider). The first one typically welcomes, and following emails serve to build a relationship and trust. - Are leads opening these emails to learn more about your brand/offering? Analyzing the open rate of these emails being sent is a great way to qualify if the leads you’re getting are actually interested in your product. Looking at click through rate on the links included within these emails furthers qualification. - All funnels and industries are different, but keeping these in mind can really make a difference in the quality of the leads you’re generatingregardless of what you’re offering. . . . SUPPORT SUCCESS! -- - - nwc.DIGITAL See more

- When it comes to the messaging used to express the selling points of any product or service, these can be thought of on both a salience(WHAT) and benefit(WHY) based level. . Both of these approaches are proven to be highly effective in ensuring the perceived value of what you are offering, drives the desired conversion action you are looking for.... . Today let’s talk about both! . WHAT Salience means what it is. Stating exactly what the product is (The World’s Ultimate Speaker), its tech specs (wireless, 6, Bluetooth 4.2, 500 WATTS, etc), or how much it costs (all at the affordable price of $59.99!) are all examples of salience. . This approach can be very effective, especially with products that have specs and features as their core competency, or their POINTS OF PARITY. If WHAT your product is distinguishes you from your competitors and portrays your product at it’s highest value, then this is a great approach. :) . This approach is also great for shortened funnels, where your copy/messaging needs to fully educate on what the product is, and not having other touch points (landing page, website) educate further. WHY Benefit means why you use it. Shoutout to @simonsinek for his theory on the Why. Starting with why before what allows perspective customers to have a higher perceived value of your product/service, by addressing exactly how this product provides a solution to a desire or need in their life. . Some use cases of this can be This device feels SO GOOD! It makes my days so much easier, and I never leave home without it! or These pants allow me to spend less time in the gym, and more time with friends and family!. (Literally not even mentioning what the product is at all is fine!-as long as you educate on the rest within your funnel :) . In sum, both of these messaging approaches DRIVE RESULTS. Within your marketing strategy, you should always try and test out both..and see what works best! . . . SUPPORT SUCCESS! -- - - nwc.DIGITAL