Nimbus Marketing

If you have not worked on creating value propositions before, here is some sound advice from the experts at Marketing Experiments: Define the value proposition as an answer Essentially, your value proposition is the answer to a single question in the mind of every visitor that lands on your website: If I am your ideal prospect, why should I buy from you rather than your competitors? ... Your answer to this question is at the heart of all your online marketing campaigns. However, marketers often let intuition alone dictate this key piece of their marketing efforts. A value proposition is not something that you dictate; it is something that you discover. No matter how intuitive your marketing senses, or how many other teammates agree with you, a value proposition cannot be solely a declaration from Marketing. It must be formed based on analysis of customer actions and feedback, and then tested. https://nimbusmarketinggroup.com/

Which headline performed best and what is your guess as to how much of a conversion lift it delivered? (bonus question: why did it perform better?) 1. Mayor Menino declares flu health emergency in Boston 2. Health emergency declared in Boston after hundreds fall ill... #2 resulted in a 46% increase in conversions. The concept is called "Point First". And the point is the health emergency, not the mayor. It's actually really common to see advertisements were the point is made last, and many people don't read it to the end. General speaking, it's best to make your most powerful selling point first.

The average conversion rate for all business websites combined is approximately 2%. That means 98% of visitors leave before making contact. The best companies are getting 5%, 10% or even higher conversion rates. They are doing this by making their website more about their customers, and less about their own companies.

The top 5 CRO tips 1.Always start any kind of marketing, especially a website, with a hypothesis. Simply put, that means what makes the business unique, where are they going to be positioned? Are they the least expensive? Fastest? The most personalized service? The highest end product? Whatever it is, the entire form of marketing, needs to resonate with this hypothesis. You don't go jumping around every section on the website, for example, with different messages. All element...s center around the hypothesis. This is easily the most profound, deepest, and most damaging mistake that marketing companies and website designers make. They try to be all things to all people instead of just targeting a specific sector of their Market. 2. Create great headlines. The purpose of a headline is to get people's attention. Without their attention, all other marketing efforts are wasted. Creating good headlines is perhaps the most important part of every marketers job. 3. Create fully-formed value propositions. A fully-formed value proposition is a fantastic, attention-getting headline, a sub-headline that builds upon the interest that the headline got, and amazing, powerful, unique and attractive offer, and a powerful and clear call-to-action. 4. Be clear with your language. Don't use vague copy. Be very specific in what you were offering. So instead of saying we're going to get you top rankings, you would say, we're going to get you number one rankings on Google in 6 months or less, for example. 5. Avoid proclamations. People don't come to websites for proclamations they come for education and information in the form of a presentation of value.

The goal of great conversion rate optimization, and of all marketing, is to produce a stimulus in the brain of the consumer with prompts them to take action.

Hey people, here is a list of 11 top split testing tools. https://www.alexbirkett.com/best-ab-testing-tools

Don't say "Welcome" on your website. Just don't do it. Its so "GeoCities Home Page Circa 1995 - Welcome to my Home Page". Instead, say something that actually has meaning for your prospects. Present value everywhere you can. Eliminate filler words and get to the point. What's the point? Time, Money and Hassle.

21.5% increase in conversions by eliminating unimportant words and increasing the focus on customer service. Isn't it crazy that such little changes can make such significant improvements in conversions? https://www.marketingsherpa.com/.../ecommerce-10-mini...

CRO hack for GMB: Make sure your GMB thumbnail on the SERP page is a good one. Below is an example of the thumbnail I'm talking about. I had a client who had a terrible picture showing on their GMB in the SERPs (the example below is not my client). So I deleted it from their GMB profile and the one that popped up in its place was way better. Google seems to prefer the "outside" pictures on a GMB and seems to always pick the first one. By having a great thumbnail, you may increase click throughs and conversions. It'd be interesting to play with these pictures too. You could do a text overlay Headline, coupon, or CTA to get people to click through.

You might thing that this topic is unrelated to CRO, but it is. Having an ADA compliant website increases conversions. Not to mention that if a company gets sued and ends up failing, they're not going to be doing much converting. I wrote an article about it if any of you are interested in the TL:DR and quick fix guide. https://nimbusmarketinggroup.com/ada-compliance-for.../

I thought this was interesting data about GMB conversion factors from a recent survey. Why are so few businesses seeding their own Q & A section? I'm betting this will gain in popularity and importance over time. https://searchengineland.com/google-my-business-and...

Most savvy SEO pros know that sentiment words like "Best" & "Top" are SEO ranking factors. But they are also overused and hurt conversions. Because any entity can claim to be the best, and so many do, consumers mistrust companies that use them haphazardly. If a company was voted "The Best", and the source is cited, that is marketing gold. But when a company claims to be the best, and doesn't reference it, it comes across as dishonest. In the CRO world, this is called "an unsubstantiated claim" and it is proven to hurt conversions. So choose your sentiment wording wisely. #CRO #conversionrateoptimization

Does your website or your client's website have a clear eye path? Or are there multiple columns with no logical path for the eyes to follow? This is an important consideration if you're looking to engage visitors and convert them into potential customers.

Should website headlines have punctuation? Or Not? Lose 20 Pounds in 30 Days or Lose 20 pounds in 30 days. Newspapers and Magazines never have periods, but you'll often see question marks, exclamation points, colons and semicolons. Or do you think this is completely irrelevant and doesn't matter?

What's better, showing total reviews with a numerical value and a visual representation of average rating using stars or just the average rating represented by the number of stars and a digit with one decimal place? Why both, of course https://goodui.org/.../bol-replicates-airbnbs-experiment.../