KWSM: a digital marketing agency

If you want people to help spread your message, video is the way to go. We’ve got a few tips and tricks to optimize your LinkedIn videos and increase exposure. Discover more here: https://bit.ly/3nwSz3z

If you want to use social media marketing effectively and keep your followers engaged, you need to be posting consistently on Instagram. Learn more about the benefits of posting content regularly in our blog: https://kwsmdigital.com/why-should-your-business-post-cons/

When posting on your company's social media, you shouldn't only focus on selling your goods or services. It's important to also show some of your company's culture because followers will relate more to this content be more interested in engaging with it. Learn more in this blog: https://kwsmdigital.com/how-to-show-your-companys-culture-/

User-generated content is content produced and shared by followers of a brand or product. Learn more about USG and if your business should incorporate this into your social media plans! Read more on our blog: https://bit.ly/2R3veKE

Building brand credibility on your website is essential in order to gain the trust of new prospects for your business. Here are the 4 ways to build credibility. Read the blog here: https://bit.ly/3sSdIqk

Ensuring your business is up to date with the latest trends for content is so important! Staying in the loop with what's going on reminds your audience that you are a credible brand that pays attention. We shared some of the most popular content trends so far in 2021, to learn more visit our blog: https://bit.ly/3elK9bs

Are you using calendars to inspire creative content for your business? Here’s how to use official and unofficial holidays to your advantage. https://kwsmdigital.com/how-to-inspire-creative-content-2/

A text ad on a Google search is one of the simplest ways to reach potential customers. There are a few different components that make up a text ad on Google. When used effectively, these ads can drive traffic to your website, bring awareness to your company’s unique value propositions, and encourage conversions. Read the blog here: https://bit.ly/3gfYpVp

With the help of a website redesign, we helped this California client launch a brand new business in 2021. Read the full case study here: https://kwsmdigital.com/case-study-how-a-website-redesign-/

It’s no secret that video is an important element of any comprehensive social media marketing strategy. Ready for your videos to stand out? Check out our new blog here: https://bit.ly/2OPKU3J

Social media engagements are important to have for your brand's social accounts. But, sometimes getting these engagements can be quite the task. To learn more about what you can do to boost your follower interaction, read our blog: https://bit.ly/2Qjcdnr

Learning a new content management system can be a bit intimidating. If you’re new to blogging and unsure how to post a blog on WordPress, then this checklist will help you post with confidence! https://bit.ly/3wRIF15

Announcing our first-ever Digital Marketing Bootcamp, coming this March! From initial strategy, to setting up your website for best results, driving traffic, and nurturing leads until they are ready to convert, this series of 4 workshops provides a comprehensive look at the many facets of digital marketing. Learn more about Bootcamp and how you can register.

Before your start posting content, it’s important to who your audience is and what they care about. Learn more about target audiences here: https://kwsmdigital.com/how-to-identify-your-target-audien/

Looking for a way to authentically connect with your core audience? Consider adding Reddit ads to your marketing strategy.

Reddit has more than 430 million monthly active users and your business can tap into this audience using Reddit ads. Learn more here: https://kwsmdigital.com/are-reddit-ads-worth-it-2/

Do you know who you are talking to in your marketing? Learn how to identify your target audience here.

Want to increase online lead generation for your business in 2021? Our new Digital Marketing Bootcamp will walk you through the essential steps to setting up a reliable funnel. Take the classes individually, or buy all 4 at a discount. Learn more.

If your social media posts aren't getting the likes, comments, or shares you think they deserve it might be time to switch up the content you are posting. Here are a few things you should look at when creating your company's content calendar: https://kwsmdigital.com/how-to-get-more-engagement-on-your/

LinkedIn can be a great tool for small business owners when it is utilized correctly. Grow your LinkedIn network by doing these three simple things. Read more on our blog: https://kwsmdigital.com/how-linkedin-helps-small-business-/

In today’s world, visual content is essential to help spread your message on social media. Not only does it lead to higher engagement rates from your audience, but as humans, we are 65% more likely to remember information if it includes an image. Discover more about how to improve your social media content here: https://bit.ly/3dMIA5Z

TikTok has been one of the most downloaded apps within the past year. With such a following, many businesses are exploring the app and what it can provide for their brand. Read more about TikTok for your business on our blog: https://bit.ly/3upZ4HW

The benefits of advertising through social media include growing your fanbase, providing targeting for new and returning customers, and the ability to A/B test efficiently to see which messaging best speaks to your audience. Discover more here: https://bit.ly/2ZsiyhI

Did you know 65% of people feel greater brand loyalty when they receive a response over social media? Learn the top reasons why Instagram DMs are valuable for your small business on our blog: https://bit.ly/3fw7yco

What is Clubhouse? When a new social media contender appears, it may be hard to know whether your business should hop on the bandwagon or stay away. Get full details about this new social app here: https://bit.ly/3ad2Gpp

Video streaming and virtual events are two powerful ways musicians have stayed connected with their audiences over the last year. Learn how your business can find success with these same tactics. https://kwsmdigital.com/marketing-ideas-we-can-take-from-t/

Your law firm can create lead magnets to collect contact information for prospective clients. Learn how this strategy can help you retarget these individuals through email marketing:

Following a recent investigation by the UK Competition and Markets Authority, Instagram has vowed to do more to protect consumers by ensuring that influencers disclose commercial relationships within their posts.

"We greatly appreciate the writing expertise of [the KWSM Team]. You have written about the subject matter in colorful and interesting ways that have been a pleasure for our readers, and have attained our goal of attracting more followers on LinkedIn and Facebook. My experience working with your team on our email campaign was equally successful. They delivered well-written and captivating content that allowed us to gain a larger prospect audience. Their technical expertise coupled with being really fun to work with made the marketing exercise very enjoyable."- Joan Garnett@Garnett-Powers & Associates

Staying active on Pinterest can help expand your brand’s audience reach and increase your leads. https://kwsmdigital.com/how-las-vegas-brands-can-leverage-/

You already have a website, so investing in a little TLC for it can go a long way for brand recognition, lead generation, and local search results.

Is your small business struggling to make conversions? Learn how to optimize your marketing plan through a lead generation strategy centered around the marketing sales funnel: https://bit.ly/3mashCt

Halloween will look a little different in #SanDiego this year, but your business can still bring the spooky spirit to your audience by creating scary good content! Check out our top 4 tips to bone up on your blogging basics this Halloween. https://kwsmdigital.com/bone-up-on-blogging-basics-for-you/

Meet the KWSM Team: Angie Smith, Senior Web Designer Angie has always enjoyed drawing and painting, and has won awards for her work. In college she discovered her love for graphic design, and translated that passion into website design. Angie grew up in rural Wisconsin and moved to Southern California to join the KWSM Team in 2016.An accomplished designer, Angie has worked on projects including website and mobile app design, brand development, packaging design, online marketi...ng and creation of printed materials. In her free time, Angie enjoys exploring California, spending time at the beach and finding new places to hike with her husband and two daughters.

Pinterest is a great way your brand can showcase your personality, expand your reach with Las Vegas locals, and drive traffic to your website.

Your law firm can manage your online reputation by monitoring and requesting reviews. Learn how to proactively reach out to clients to ask for a review and respectfully respond to negative comments here: https://bit.ly/2HrzFuh

Lead Generation 101: The marketing sales funnel can be broken up into three main sections; awareness, engagement and conversion. These three sections represent the varying levels of knowledge and interest a consumer may have in your business. Once you understand the mindset of your target audience, it’s easy to hit them with the right content that will effectively lead to conversions: https://bit.ly/3mashCt

Twitter has rolled out a new update to its privacy settings, including new video overviews on how to utilize the various options.

Managing online reviews may seem tedious, but it is easier to actively ask your law firm’s clients to leave a review than to counteract a negative review. Learn more about managing your firm’s online reputation here:

I just wanted to tell you again how wonderful [the KWSM Team] has been to work with on my website changes. Sometimes I Google my websites just to see how lovely they are. Works of art, for sure. I have so loved working with all of you! - Terry Barnett-Martin, LMFTTrue Purpose Counseling

KWSM President Katie Wagner will be a featured speaker at the Big Profit Strategy Summit, going on now. See Katie and other industry experts talk about the one strategic move you need to make in 2021. Register here: https://www.bigprofitsummit.com/freeticket

Score home runs with your landing page visitors by writing copy that converts. Use these three simple tips to get started: https://bit.ly/3kfOXAT

When your Facebook advertising budget is tight, it can be tempting to choose a broad audience to get as many eyes on your ads as possible. When it comes to driving high quality clicks and conversions, getting creative with your audience targeting is a better choice. See why: https://kwsmdigital.com/how-to-get-creative-with-your-audi/

Beauty brands are dependent on their customer base. Are you keeping your loyal fans excited? Discover the full details about how you can help your beauty brand's loyalty program successful: https://bit.ly/3dBTHhD

Rewarding your customers for their business keeps them satisfied and improves customer retention. Learn how you can make your beauty brand's loyalty program successful online: https://bit.ly/347RLtY