Ideas Money Art

Does your marketing campaign have a plan? Or is it just a collection of tactics with no overarching strategy to reach a specific "destination"? Most companies want to grow revenue. Some want to grow revenue and profit. Some want to grow slow and some want to grow fast.... But they all want some kind of outcome. Problem is, they don't have a roadmap that illustrates the exact roads, turns, and highways to get them there. Think of the roads as channels (e.g. Paid Traffic, SEO, Email, etc). Think of the turns as the testing and optimization you'll do to improve the performance of those channels. Then think of the highways as the proven campaigns that are ready to scale budget and become your fastest path to reach your goal. Remember, every journey starts with a destination in mind. And every marketing campaign needs to have a goal. Then you just reverse engineer your personal roadmap so you know exactly how you're going to get there. At IMA, we've coined the term IdeaMap for our roadmaps (cause we like clever marketing names). If you're struggling to reach your goal, consider reaching out to us to get your very own IdeaMap. #digitalmarketing #digitalagency #marketing #strategy

In less than a year, just 11 months, Apple had an idea, found someone to lead the project, assembled a team and shipped the final result to customers (and sold 400 million iPods and saved the company from bankruptcy and made it the first company in history to pass a valuation of $1 trillion). What can you do in 11 months? Thanks to Stripe's Patrick Collison for posting this!

"The biggest factor in a company’s growth isn’t the company itself but the incompetence of the incumbents." - Scott Galloway 2020 is the year that IMA shakes itself loose of the competition/incompetent and reaps our growth rewards. Did you know...... 30% of digital agencies have no blog? And of the agencies that do have blogs, only 7% post once a week. And that 36% only post a few times a year! We know content marketing (read bogging) works for inbound lead generation and thought leadership. Based on these stats, we need to post one blog a week to outperform the content marketing activities of 93% of our competition. Time for the cobbler to get some shoes. #digitalmarketing #digitalagency #contentmarketing

Have an amazing day by noon and see what happens in your life. This quote from Gary Keller, of Keller Williams, appears to be the kind of dumb throwaway quote that is plastered all over Instagram. Except it isn’t. This quote, this idea, can change your life. It’s changed mine. And it’s changing IMA.... Here’s the basic premise. Pick one main thing that you need to do tomorrow. That most important thing. Something that requires focus. Deep work, etc. Write it down on a post-it or piece of paper or in Todoist or Things or Asana or Airtable or whatever. Then go to sleep. Get up at 6 am the next day. Make coffee, work out, meditate, read the news, eat breakfast, take a shower, take the kids to school, walk the dog. Check email and Slack. Have your morning. Then, no later than 8:30 am, look at the task you wrote down and get to work. Close your email. Close Slack. I repeat. Close your email. Close Slack. And mute your phone. Now work on your task uninterpreted until noon. Use that morning brain energy and focus to get real work done. Work that will move you forward, that will create something, that will improve your business... Read the rest on our blog. Link in the first comment. #business #entrepreneurship #strategy

A Note at the Dawn of 2020 In this note, I want to provide a glimpse into the future. These are the forces shaping our industry, your campaigns and all of our revenues in 2020. As usual, the digital landscape changes quickly and with force. There are no longer 10-year cycles of predictable marketing trends. We’re lucky to get two years without major disruption. But that’s why we love this industry. If you’re an early adopter like myself, you can’t help but be stimulated by a...ll of these changes. The key is deciphering the signal from the noise. Ultimately, that is the service we provide to you. We asses the best path forward for your strategy and campaigns. We take that very seriously and are honored to work with you on growing your business. So what’s happening in 2020? I believe these three simple concepts are a requirement for getting the most out of your digital campaigns in 2020. Appear. Offer. Nurture. Curious to learn more? Click on the link to read the full post.

We listed our favorite Marketing Agencies in San Francisco for 2019. See who made the cut! https://www.growthmarketingpro.com/top-digital-marketing-a/ Edelman... AKQA Brafton Centro Goodby Silverstein & Partners Wpromote Ogilvy W2O Group Venables Bell & Partners Mekanism 3Q Digital Pereira O'Dell InkHouse MRY LaunchSquad Allison + Partners Bateman Group Eleven Duncan Channon Growth Marketing Pro Media Cause Landis Communications Inc. M/H VCCP SevenAtoms Marketing Inc. Cutwater Metric Theory barrettSF Closed Loop BBDO San Francisco Camp+King Trepoint Godfrey Dadich Partners Tendo Communications Fearless Media SpritzSF OneWorld Communications Flickerbox, Inc. 46Mile Ideas Money Art IM Republic See more

This is the embodiment of one of our founder's favorite quotes. Steve Martin said, "Be so good they can't ignore you". Does anything else matter?

The coffee shop example he uses here is spot on. And that's just forgetting a cup of tea. Imagine the damage you are doing to your organization or career but not taking time to do deep work or listen to your employees. DND Slack. Close email. Open a fresh browser window and create, solve or fix something.

It's about time. A college education has almost nothing to do with being an effective employee. A college degree just means you know how to jump through hoops. Congrats Google, Apple and others that no longer require a college degree