Hunter & Bard

Have we taken Agile too far? Fears are that careful planning and preparation is being skipped in favor of taking the 'easy route' by replacing it with software-driven tools. Colin Bryar and Bill Carr at Harvard Business Review, explain further:

High-quality content can benefit your business in multiple ways when executed correctly. And with an average of 20% of your marketing budget being spent on content, it's nice to ensure that you are getting your bang for your buck. Rebecca Riserbato, of HubSpot, explores 10 ways in which high-quality content will take your brand further:

Having a coffee at lunch or a quick beer after work with your colleagues is all but a vague memory. With social distancing remaining, it is more important than ever to ensure work socializing continues online. Sammy Courtright, of Business 2 Community, explains more: https://b.link/5awdq6

Phishing tests can be helpful to protect users but be careful to not harm relationships with your employees. Ryan Wright and Jason Bennett Thatcher, writing for Harvard Business Review, explore 3 tactics that ensure phishing tests are not evil:

As marketers we know the importance of getting feedback to improve our marketing efforts but are you getting the most from your post-event surveys? Rebecca Riserbato, of HubSpot, has 25 post-event survey questions for you to consider:

Effective collaboration tackles content distribution and the problematic process of approval faced by many marketing teams. Ann Gynn at the Content Marketing Institute explores the 2020 Content Marketing Award winning collaboration between @Nativo and Hewlett Packard Enterprise. Combat workflow productivity with these informative tips:

Giving feedback for remote work can be much more difficult than in person. To avoid negativity bias and to enhance the benefits of your feedback, here are some tips from Therese Huston at the Harvard Business Review:

The term marketing operations can be elusive because some define it as automaton, while others emphasize the involvement of people like project managers. In this article from Marketing Land, Steve Peterson thinks through different definitions of marketing ops and why the term must be clarified further:

An account pursuit approach to B2B marketing is much like ABM, but it emphasizes engagement beyond the sale. In this FlipMyFunnel podcast from Terminus, Casey Cheshire interviews Tracy Eiler about the benefits of account pursuit:

Along with firmographic and demographic data, SaaS companies can improve their marketing and sales tactics with technographic data. Learn what technographic data is, along with how it can help refine your ICP and other components of your campaign, in this article by Ruth Juni at Demandbase: