Next Step

Whether you’re designing a single touchpoint or trying to shape an entire customer journey, you want to create an experience that persuades, influences, and inspires action.

This Friday, our CEO Shirin Oreizy alongside Chief Behavioral Scientist Bradley Swain will be presenting at Direct Marketing Association of Northern California (DMAnc). This course will teach marketers how companies like Facebook & Walmart are leveraging Behavioral Science to drive consumer behavior. Reserve your spot today!

Read how we leveraged Behavioral Science to build trust, and to attract and convert new prospects, for a financial services company. https://hellonextstep.com/portfolio-detail-liquid.html

Recognize that failing to get some work completed does not make you a bad person, it just makes you a person.

"While common side effects of the COVID-19 vaccine may not pose a direct threat to public health, when examined through the lens of Behavioral Science, they could have drastic consequences on vaccine acceptance," via Behavioral Scientist.

Is reading more one of your resolutions this year? Maybe listening to more podcasts? What about just learning something new in general? We’ve compiled our favorite resources to give you a head start! https://hellonextstep.com/behavioral-science-resources.html

A/B testing is commonly misused and can lead to inaccurate conclusions and wasted marketing dollars. Our CEO, Shirin Oreizy, shares how designers and developers can create an experimental framework using behavioral science (written for Optimizely).

We're excited to share our expertise on Mixed-Methodology Research at the #ProductLedSummit happening Jan 26-28, hosted by ProductLed. The best part? You can access our session, plus more than 250 other sessions from #product-led business experts, for FREE. Sign up today https://lnkd.in/fgDwN2F

Your eyes have built in biases, which can impact your decision making ability. Need an example of what we mean? Check out this incredible visual illusion.

During #GlobalXSummit on Nov. 9, we'll discuss the elements of our Mixed Method approach to user research, and share how designers and marketers alike can introduce it into their work. Join us, and get inspired by the today's top experience leaders! #GES #UXLive

Excited to share how financial service businesses can foster consumer trust alongside marketing leaders from Mintel & TD, hosted by BRAND United. Will we see you there on 11/9?

Looking forward to presenting our Mixed Method Research framework at Global Experience Summit, UX Live on November 9, hosted by Tech Circus. Learn more and register for tickets here: https://globalexperiencesummit.com/tickets/

"Shirin Oreizy of Next Step explained how marketers can construct environments that attract consumers to take a desired action ...which is highly relevant when creating direct mail pieces to drive response," via BRAND United.

Rank Media's content department recently logged into one of their favourite webinars of 2020 hosted by the Content Marketing Institute entitled The Psychology o...f Personalizing Content: How to Drive Growth in Crowded Channels. Thanks to Shirin Oreizy, the Founder and President at Next Step, and Nick Mason, the CEO, and Founder at Turtl, they dug deep into the psychological factors that make personalization so impactful when developing content for clients. Their favourite takeaway? The "Homer vs. Spock" analogy. Swipe through to learn how to apply their learnings to your content!

Need help fine-tuning your marketing strategy? Say hello!

Want to learn more about Behavioral Science? Check out this list of our favorite resources.

PeopleScience asked us what challenges and opportunities we see facing the field of behavioral science, and how to take these challenges into consideration with our creative work.

Looking forward to tomorrow's webinar (10/6) with American Marketing Association - DC Chapter! We'll be sharing how event organizers can improve their virtual events with the help of Behavioral Science. There's still time to register: https://www.amadc.org//butts-seats-how-marketers-can-shift

Spock's worldview assumes humans are always rational, yet Behavioral Science teaches us we should be marketing like Homer Simpson. So, are you marketing like Spock or Homer? To watch the full video, visit https://hellonextstep.com/webinar-marketing-in-times-of-unc

Here are five effective ways you can use Behavioral Science to draw and influence user behavior.

We're looking forward to talking to American Marketing Association - DC Chapter next Tuesday, 10/6 at 2pm PT, about how #behavioralscience can help generate interest & encourage engagement during virtual events. Register today!