Eccolo Media

Audit your existing case studies, partner stories, PR stories, videos, trends stories that leverage customer proof points and apply the 'before' and 'after' technique.

Expect to teach your web teams about human stories and what you want to achieve with your Customer Content Marketing Strategy. #humancontent

Just released! The Human Factor Part 3: Getting Started. Follow our step by step plan to create and execute a successful content marketing strategy. #humancontent

TIP: interesting story hooks can be merchandised throughout the site. #humancontent

Here's a classic customer web page. Or is it? Featured story is editorial, NOT a case study.

Who is "BlackBox"?

Just released! The Human Factor Part 2: Customer Content Marketing In Action

The Human Factor Part 2: Customer Content Marketing In Action is live TOMORROW.

Almost every case study has a Human Story buried in it. http://t.co/SQeUIDFnCU

Change a case study into something editorial - a story about YOUR customer.

What is the Human Factor?

We all suffer from Banner Blindness (consciously or subconsciously ignore banner-like information). Content Blindness is next.