Grounded

Handmade pizza: perfect for a slow weekend. Try topping your base with thinly slices potato, thyme and lashings of Grounded Hemp Seed GOAT cheese. Fully plant based...but no apologies for the double carbfest. We did extra Peloton.

That’s dope.

OUR FIRST 3 PRODUCTS JUST DROPPED Online store is now open #cheesefreecheese #groundedfoods #plantbased #dairyfree #hemp #nutfree

Bit of news for a casual Monday night.

We ran out of marketing budget so went with this instead.

In Australia, marinated goats feta is like a national staple. This is our version. It’s not like Greek feta (which has a sharper flavor and more crumbly texture)rather, it’s semi-firm and silky smooth, with a beautiful tang...and made primarily from hemp seed. So that’s different. To avoid confusion, we’re simply going to call it G.O.A.T Cheese. #greatestofalltime

Baked Brie made from cauliflower and hemp. We’ve spiked this one with garlic and a little rosemary. Road testing some ideas for future products @ Los Angeles, California

A few things we’ve been working on during lockdown

Everyone is going berserk for home cooking videos at the moment. So we’re weighing in with instructions for our Breakfast Mac, using Grounded Cheese Free Cheese sauce. Step 1: cook pasta. Step 2: squeeze sauce onto pasta. Step 3: place in mouth-hole. Home cooking can be taxing but totally worth the effort.

We’ve spent the past few months locked away in LA, furiously packing cheese orders and working out how we can keep our startup on track despite global pandemic. Today things shifted forever: we can announce that we’ve just raised $1.74m from an incredible mix of investors, who shared our vision to make plant based products that are better for our bodies and for the environment. That means Grounded can go into full scale production; we’ll be able to grow our shipping capabilities (so no more pre-orders and waiting!), our distribution and make our products more accessible to people than ever before. It’s a good day

We’ve come a long way (literally, from Melbourne Australia) to bring our products to life. These days Chef Shaun still spends hours on end in the kitchen in this position (it’s his thinking pose)...only now his focus is not on the dining roomit’s about making the world’s most wildly innovative cheeses, purely out of plants Thanks for the classic shot @kirilshaginov

Amidst the flurry of fundraising and feta-making, our R&D game remains strong. Next up in the test kitchen: a bubbling, squeaky halloumi. #plantbased

We’ve been deep in a delivery and fundraising vortex for the last few weeks...and are finally seeing the light at the end of the startup tunnel! Thank you again to everyone who supported us with pre-orders during the lockdown We’re so excited to scale our two-person operation into a bigger team and fire up for full production!

PRE-ORDERS ARE SHIPPING If you supported us by making an early order, your moment has arrived. Please update your delivery address if you’ve shuffled around since then (msg [email protected] with your order # and new details, and we’ll fix it up).

HEADS UP If you can’t wait for our official launch in June, head to @gtfoitsvegan Our cheeses are now available through their online wonderlandincluding the elusive cauliflower + hemp Camembert!

MADE FOR MELTING A cheeky preview of our pizza shreds, because we’re not just about the fancy stuff.