Davis Sensory Institute

We routinely run focus groups and interviews during food, beverage and personal care studies. Our experienced moderators and transcription staff provide a precise and efficient qualitative access to understanding consumers' likes, dislikes, needs and opinions on a variety of products. #sensory #sensoryscience #food... #foodscience #marketing #marketingresearch See more

The Davis Sensory Institute has a deep expertise in selecting, training, and retaining subjects for our descriptive analysis panels. Descriptive panels can be established at DSI, with training and product evaluations taking place at our facility. We have also developed a unique expertise for Home Use Descriptive analysis panels. This has proven especially valuable for personal care products, where sample evaluations that can differ greatly between home and laboratory conditio...ns (e.g., shampoo, night cream, body wash, or shaving). With many colleges and universities in the area, the Greater Sacramento area has a significant number of residents who are employed in association with these institutions. Those who are not work in services such as education, healthcare, information technology, research and public service. This has given the Greater Sacramento area a significant proportion of educated professionals. #sensory #sensoryscience #food #foodscience #descriptiveanalysis #marketingresearch #marketing

Discrimination testing constitutes more than half of many companies' sensory product research. It addresses a wide range of issues such as ingredient modification, supplier changes, new federal or state regulations, competitive benchmarking, and shelf-life. Over many years of academic and applied research, the DSI has developed an advanced expertise in the field of discrimination testing. We have, for example, been involved in the development of the tetrad method and establis...hed the importance of Thurstonian modeling. Using our knowledge and experience, we can make expert recommendations regarding methodology, power and samples size, maximizing the reliability of similarity or difference conclusions reached during discrimination testing. #sensory #sensoryscience #food #foodscience #marketing #marketresearch #discriminationtest

The Davis Sensory Institute recruits respondents to evaluate test products under realistic usage conditions. Respondents can pick up their samples at DSI, or products can be shipped to their homes. Always looking to optimize the data quality in our research, we recommend meeting the respondents at least once to establish rapport and explain the experimental procedure, which in turn lowers attrition and enhances the quality of the data collected. #sensory #sensoryscience #food... #foodsensory #consumertesting #marketing #marketingresearch See more

The Davis Sensory Institute uses specifically designed sensory evaluation booths for sensory and consumer testing. This provides controlled testing conditions resulting in bias-controlled respondent opinions. The DSI's commercial kitchen allows the handling of a wide variety of food-related projects. #sensory #sensoryscience #foodscience ... #food #consumertesting #marketing #marketresearch @ Davis Sensory Institute See more

Happy holidays from Davis Sensory Institute!