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Prospects ignore our emails, click the spam button and what do we do? Send more emails. Avoid the "send more email approach" and get back to building relationships. Relationships create inbound leads, incoming calls, referrals, and repeat business.

Facebook is an ad platform meant for specific purposes so beginning without setting a proper goal in place sets your ads up to fail.

As technology evolves and your business grows it's important to understand how you'll upgrade your platform when it become necessary. If maintenance becomes an obstacle to your current platform, investing in a new platform maybe a wiser approach.

Improve your organization and tracking in Klaviyo using Customizable UTM Parameters. At an account level, you'll be able to define the source, medium and campaign, for each individual campaign helping you stay organized and efficient.

Social video content can be a large indicator for drawing new audiences and pushing repurchases. Here are tactics and tools, from 10 video experts, to create successful video content.

Google's new Budget Planner tool for Google Ads will help you create a budget plan based on clicks or conversions.

FB is removing its Ad Relevance Score and moving towards 3 new ad metrics to help increase performance and allow you to focus on key areas to improve. The new metrics will include quality ranking, engagement rate ranking and conversion rate ranking.

FB Ads play a vital role in helping you reach new audiences and promote your products. However if your Ad content isn't right you'll have a hard time generating new sales from Facebook. Here are 4 FB Ad tips to help you quickly push more products.

Getting a partnership with a big-name celebrity may seem out of reach for some businesses, however with the right tools they are more likely to consider. Learn some best practices for generating interest and a mutually beneficial partnership.

Klaviyo just launched the "expected date of next order feature," which predicts each customer's next order date. Start implementing this strategy by telling your customers about what's new at the right time and by correctly timing your incentives.

Are you struggling to come up with new innovative and creative ways to improve your email marketing strategy? Here are some of the latest design trends to boost engagement like advancing your visuals and fonts.

In today's world of ecommerce there's many different tactics so it's difficult to know right from wrong. Here are three smart hacks to help you navigate this massively competitive and confusing landscape to keep your customers coming back for more.