Upscale Audio

More than anything else, the "maybe" in this customer's message should speak to us audio-crazies. "I just installed the L100 and Solidsteel rack I picked up from you guys last week. My office setup is now complete..maybe.... PrimaLuna EVO300 Integrated McIntosh MAC7200 Receiver McIntosh MCT450 SACD Transport Chord M-Scaler Chord Hugo TT2 AudioQuest Niagara 3000 Lumin U1 MINI with SBooster Linux streamer w/ galvaniccally isolated USB bus powered by SBooster Swapping between the JBL L100 and Focal 1008Be Interconnects by Nordost and AudioQuest

"Thanks, Team Upscale! You have all cued my audio experience up very well!!" Everything in this audio system except for the rack is from Upscale Audio. This purpose-built listening room sits above a Montana barn on the Flathead River, a project years in the making. We were so happy to hear back from the customer that it's done. "Wow what a voyage it has been, but we have finally arrived. Wish all your clients could hear this room."

Hope you’re getting in the groove this week, and if not, there’s a new video up at Upscale Audio High Fidelity on YouTube (or click the tagged product to see the video on our website).

Feickert meets Hana meets Pathos meets ZMF. The quietest smoothest rig you’ll hear. That’s what our Analog Lab said, and reported that the customer followed their setup instructions and had the table up and running in 15 minutes. It takes our analog crew over 2 hours to get your table to that point (less or more depending on the table) and we offer this time and experience at no extra charge. After careful adjustment, the arm and table is broken back down just enough to be safe for shipping, with tape markings for all the attachments and adjustments.

We love customer system pics, but city skyline photos are good too! Grab some binoculars and spot @VPI industries @zestoaudio @primaluna_audio

We LOVE this system, not just because of the great component selection (talk about a budget system that sounds amazing), but because a customer assembled it for his 12-year-old daughter. He tells us that she loves the sound and the manual process of playing vinyl.

And in this corner, weighing in with great authority on anything musical, is Tuesday’s Customer System!

In this industry, we sometimes have to shake our heads free of product specs, and remind ourselves it's about the music. We're lucky at Upscale Audio (and hey, you're lucky too!) that so much of our team is immersed in the making and recording of music. You know Joel Bennett in sales... but did you know he's a great singer? Here, he performs with "good old ole fashioned rock and roll" band Butch Kassidy and the Wylde Bunch up at Mt. Baldy Lodge (in an outdoor, carefully distanced event). Joel is sure many of you will know and love the song: 1959's White Lightning by George "The Possum" Jones.

Who’s your ax angel? Vernon Reid? Alex Lifeson? Robin Trower? Steven Wilson? Ours is this limited former-pro speaker cable from Nordost. Grab your pair of @nordostcables Ax Angel before they take wing!

It’s bass-drop Monday! Kevin talks to @elacaudio’s Andrew Jones about the ELAC Adante SUB3070 subwoofer. Over at Upscale Audio High Fidelity on YouTube.

Look at that beautiful zebrano finish on the Dr. Feickert Woodpecker. Also, we’re waiting for stocks to arrive before the announcement, but guess what new product line we’re carrying?

Happy birthday, Kat! And hope you’re enjoying your day at mom’s workplace, Popcorn! Did they give you a ride on a turntable?

The @chordelectronics Hugo M Scaler upscales all the way to 768 kHz (with dual-BNC Chord DACs), greatly smoothing out the analog waveform and moving digital filter artifacts completely away from the audible signal.

Demo unboxing begins! @chordelectronics