Tolleson

We are thrilled to have been able to work with the Dictionary.com and Thesaurus.com teams on a full brand identity refresh. More than being the world’s leading digital resources for definitions and synonyms, they are transforming how we engage with language. Enter a world beyond words https://tolleson.com/work/dictionary-dot-com-brand-refresh/

East Bay Provisions is a new café and wine bar concept located in the Claremont Hotel. While we’d rather be eating their house-made croissants alongside a nice glass of red, we instead put together this overview, giving you a peak into their name, brand identity and packaging system. https://tolleson.com/work/east-bay-provisions-launch/

As part of the go-to-market strategy, we’ve been working with the Lucid design, retail and architecture teams to extend their brand story into the showroom environment the first 20 of which are slated to open through the end of this year and next. https://tolleson.com//lucid-mot/lucid-showroom-experience/

Last week, Lucid unveiled their production model EV to the world the Lucid Air. Today, we’re sharing the brand work that helped set the stage for this historic milestone. https://tolleson.com/work/lucid-motors-landing/lucid-brand/

Working with Nike and its partners, it truly took a village to build a House of Innovation. #nike #houseofinnovation #nikenyc #justdoit #swoosh

Congratulations to our friends at @lucidmotors on securing over $1 billion in new funding. Today we celebrate, tomorrow we change the future of luxury mobility. Lucid Motors executed a U.S.$ 1Bn+ investment agreement with the Public Investment Fund of Saudi Arabia. #LucidMotors #Lucidair #ElectricCar

The @lucidmotors identity system uses two complementary typefaces: Sharp Sans from @sharp_type and Rando from Camelot Type #lucidmotors #typography #tollesonsf

From the Lucid Motors launch event. See all that went into designing the event experience here: http://tolleson.com//lucid-motors-land/lucid-brand-launch/

It takes a village. A very hard working, dedicated, creative and fun village. Thanks to the entire team that made all of our recent work with @studiotksocial a success.

They built a car. We helped introduce it to the world. Here's the story behind the creation of the Lucid Motors brand identity system. http://tolleson.com/work/lucid-motors-landing/lucid-brand/

Congratulations to UC Santa Barbara for the launch of their .edu and alumni websites. We worked together to build a new visual identity and website that expresses the dynamic environment UCSB has to offer. Case study to come soon. Visit website here: https://www.ucsb.edu

We drank matcha, sampled some food, and designed a website together. Congrats to our friends at Stonemill Matcha on today’s launch and tomorrow’s grand opening. More photography and design to come. Visit the website here: https://stonemillmatcha.com

If you find yourself in Switzerland this week, our Creative Director, Randy Yau, is joining ECAL/Ecole cantonale d'art de Lausanne in Lausanne to perform his spatial acoustic concert, Infrasound, with Scott Arford - May 2nd at 7pm. He will also be speaking to the ECAL Graphic Design department about the role of design in corporate business. (Poster by Notter+Vigne)

Tolleson is looking for a Graphic Design and Interactive Design Intern to work in our San Francisco studio for the Summer. For more info go here: http://tolleson.com/contact/graphic-design-intern/ http://tolleson.com/contact/interactive-design-intern/

From positioning strategy to identity and expression, helping launch the Studio TK brand marked the beginning of an ongoing partnership with our contract furniture friends. http://tolleson.com/work/studiotk-brand/