The Marketing Deli

Thanks to ShoutOutSoCal.com for featuring Shelley Anderson.

Using music legally is important for podcasts and only fair to composers.

Still a great way to reach lots of eyes at a low cost per impression!

Study shows that small business owners generally know they need to be online to be successful but lack expertise to make the most of their online presence,

Some great outdoor creative!

Outdoor provides a collective experience to enhance other media including digital. Combine with geofencing to create frequency among ad viewers or with mobile texting response.

These dueling-billboard examples demonstrate the power of billboards to drive conversation (real and virtually), even with each other! #OOH #WeGetYou

Outdoor ads can spread the word. High reach, low cost-per/impression.

Jingles still work as a mind-grabbing emotion-evoking "Theater of the Mind". Here's one created for Dorson's furniture stores in Arizona.

We were proud to be selected to execute this important messaging campaign at the international border in San Diego and El Centro-Calexico. Pro Media and The Marketing Deli negotiated all media and created copy and images for the giant outdoor billboards, working with the DEA and HIDTA (High Intensity Drug Trafficking Area) staff. Another in a series of anti-opioid outdoor campaigns. #DontSmuggle #FentanylKills #negotiation #mediabuying #advertising

Menu Engineering and Design principles also apply to menu boards in fast food and fast casual restaurants.

Positive emotional response to TV ads can be tightly correlated with creative execution, as shown by biometric analysis of Super Bowl spots.

Continental Bank For a Change This TV spot was created to introduce new financial institution in Scottsdale, Arizona. Produced by The Marketing Deli creative partner J Hal Hodgson

Being able to retarget Facebook ad campaigns based on physical activities offers a more sophisticated method of outreach that might be able to attract these shoppers in the moment.