The Brand Amp

We’re excited to announce that Porte has officially launched! #PorteBanking takes a modern approach to banking by allowing members to manage their finances directly from a digital device and eliminates the need for visiting a traditional brick-and-mortar bank. Our teams worked with Porte to bring their brand to life through this hero launch video which we conceptualized, produced and animated. Give them a follow to check out more outstanding content and download the app from the Apple and Android App Stores (and hopefully learn a thing or two about attaining financial freedom in the process!).

Happy #NationalDogDay from our "Assistant Branch Managers" to yours! #DogsofTheBrandAmp

Our PR team worked with the editors of Gear Patroll to secure a two-page feature of the Arlo Pro 3 Floodlight Camera from Arlo Smart Home in their coveted print edition. To further amplify the feature, our content team worked to create this motion graphic to be shared via social media, bridging the gap between print and digital. Teamwork makes the dream work.

#blackouttuesday

Working with the California Surf Lifesaving Association TBA’s in-house content team made this PSA, Talk to a Lifeguard, to educate the general public about the dangers of rip currents and ever-changing day-to-day surf conditions. We filmed on four local Orange County beaches over the course of two days in order to craft this message that’s focused on protecting all beachgoers from dangerous rip currents that cause thousands of rescues annually. Whenever you go to the beach, be sure to check in with the local lifeguards. #StaySafe #TalkToALifeguard

For the past two months, we've all been inundated by COVID-19-oriented ads and branded content - and for good reason as these are unprecedented times. But as we look ahead to a new normal, and the cautious re-opening of our cities and lifestyles, it’s a pretty safe bet that people are hungry for branded content that’s timely and appropriate, yet refreshingly normal and not under quarantine. In fact, a recent poll showed more than half of Gen Z, Millennials and Gen X in the ...US are reporting that they are tired of hearing about COVID-19. This indicates we're in the Fatigue Phase of the pandemic and approaching the Future Phase." Brands that get out in front and capitalize with stories that reflect the new normal, or even the "normal normal," stand to benefit significantly. With thoughtful planning, precautions and execution, high-quality productions can take place within the confines of social distancing. You have stories to tell, and we’re here to help.

Last weekend, Traeger Grills hosted its third #TraegerDay, and while the involvement with their local communities might have looked different this year; there was no shortage of cooking (and baking) inspiration. What fun things are you grilling up this weekend?

With delivery drivers putting extra miles on their personal cars while we're staying home, Kumho Tire USA and Collete Davis Racing teamed up to give two lucky winners who are delivery drivers one less thing to worry about by awarding them a set of new tires! This sweepstakes also gave fans an outlet to share their gratitude for these unsung heroes. A true win for everyone involved.

In an effort to give back to those serving on the front-lines of COVID-19, @PolarisSlingshot launched a Superhero Ride program which gifts four lucky superheros their own ""superhero ride"" aka a three-month 2020 Slingshot loaner. Nominated through a family member or friend, this campaign serves to thank those who are putting their lives on the line to keep us safe! The first winner, Dezaray McMullin-Currie, is a U.S Army Veteran and is currently serving as a registered nurse on the front-lines in Cleveland, Ohio. You can head to the link in @PolarisSlingshot’s bio to hear more about Dezaray’s story."

Our content team is proud to have worked with @MitsubishiMotors and veterans Rachael Ridenour and Karah Behrend to support their efforts in the 2019 Rebelle Rally. Through Mitsubishi’s Community Utility Vehicle program. Team Record the Journey wound up placing second in their class, and is now proud to take a look back at their success while sharing a message of perseverance, resilience and optimism in these uncertain times.

In the midst of the COVID-19 pandemic, our client Exer Urgent Care mobilized to launch VirtualCare by Exer to screen patients for COVID-19 symptoms, as well as all other health-related inquiries. They've taken drastic measures to improve safety for patients and staff in their 16 clinics across LA County and we're proud to support the amazing efforts of these frontline workers. Exer now offers COVID-19 testing as well as antibody testing. If you have symptoms or fear you may have been exposed, you can visit exerurgentcare.com/virtualcare or click the link in our bio to visit VirtualCare by Exer and see a healthcare provider in minutes! TBA has provided support via PR, Social, Paid Media, Email, Website, Design and, as you see here, branded content.

When we moved into our office, we were able to get creative about how we wanted to express ourselves through our new space. Co-Founder Marc Altieri certainly didn’t take the subtle route. Check out this video that explains the inspirations and process behind his office wall mural.

Agency life can be painful. TBA hosted our second #HotOnes challenge featuring Shaquanda’s Green Sass, Dawson’s Hot Sauce and AKA Miso (with a #lastdab for good measure). Everyone made it out alive except for Jeff Hurt(ing), pictured here.