Smaato

In today's episode of #MonetizationMondays, Katie Cole Murphy, Team Lead of Americas Supply at Smaato, focuses on why it's important for publishers to create dynamic experiences without invading user privacy, continuing our theme of data-driven advertising. #digitaladvertising #smaato https://bit.ly/3lCXMVp

Check out this new video podcast on programmatic supply in 2020 from our friends at @jampp, featuring Smaato's Head of Programmatic Strategy, Umair Malik https://bit.ly/3daVw4O #programmatic #digitaladvertising

Today, Ajitpal Pannu kicks off another round of #MonetizationMondays, focusing on how data-driven advertising is on the front lines of fueling recovery for Smaato and our industry as a whole. Watch the video: https://bit.ly/3lf55Cx

In the week's #MonetizationMondays, Data Protection Officer and Head of Legal at Smaato, Dajana Eberlin discusses the importance of embracing user privacy and how publishers can support their customers through early engagement of compliance solutions. https://bit.ly/30fQizr

It's time for #MonetizationMondays again! This week Juan Alvarado continues the theme of customer obsession and offers valuable insights into why client relationships are so important for monetization strategies. https://bit.ly/3kBIGiG

ICYMI: Last week, we joined InMobi, AdColony and Gameloft at GeoEdge's 2020 Mobile Partner eSummit to discuss the mobile advertising landscape, how the market has shifted and strategies for mobile publishers and platforms to create transparency driven partnerships. Recap the event here: https://bit.ly/3haKyg4

[Video] Introducing...Smaato's #MonetizationMondays! We're debuting our first episode today: Customer Obsession at Smaato With CEO Ajitpal Pannu. Learn about how Smaato utilizes customer obsession to deliver monetization solutions to our publishers.

Join us this week at GeoEdge's 2020 Mobile Partner E-Summit! https://bit.ly/31AOQc1

We are excited to announce our partnership with in-game brand advertising platform Adverty. With the completion of this integration, Smaato’s buy-side clients can access Adverty’s unique seamless in-game ad inventory at scale. https://bit.ly/3jgabgW

[BLOG] Support for TCFv1.1 will be ending Saturday, August 15, 2020. Are you set up with TCFv2.0? Our FAQ blog post on the Transparency and Consent Framework v2.0 can help guide you through the transition period: https://bit.ly/2VwSPmp

Selamat Hari Raya Haji & Eid Mubarak to all. May you be blessed with abundant joy, peace and prosperity in your hearts and your homes, as you spend this special season with your loved ones.

Smaato is pleased to announce that advertisers can now access mobile-focused inventory directly through Google’s Display & Video 360 platform. Find out more: https://bit.ly/3evvkAR

[BLOG] From July 1st onward, the Smaato platform will begin to transact all auctions via a single first price by default. Read more about how first-price auctions offer transparency and control for publishers and advertisers here: https://bit.ly/3h8rfp3