ROUTE USA

Just throw it in the trash. Who’s ever heard that? Well it doesn’t end there @sousimao co-founder of Route, registering where tons of waste ends up. At a paradise in the north of Brazil. #ROUTIN3

How can we make the move from a recycling economy to a circular economy? In our current model, we extract resources, transform them into products, and consume or use them, prior to disposing of them. Recycling only starts at the throwing-away stage: this is a process that is not made to preserve or increase value nor to enhance materials. We need to understand that recycling is not an effective strategy for dealing with unused resource volumes in a growth model. We will fin...d ourselves in a never-ending pursuit of continuously generated waste, rather than seeing the avoidance of waste as a path to beneficial innovations on many levels. Alexandre Lemille Full article: https://www.weforum.org//build-circular-economy-stop-recy/ @thegoodlife_designs

Summer is around the corner, and soon we will be back with our beach clean ups! Meanwhile you can do your on beach clean up during your #routin3 at the beach! Good times with one of our favorites non profits @greenpeacesandiego Pic: @pink_feather_photography ..... #microplastics #environmentallyfriendly #savetheplanet #wastefree #ecowarrior #saynotoplastic #noplanetb #lovetheearth #behaviorchange #protectearth #savethefishies #saveourseas #protectouroceans #oceancleanup See more

Having fun with the marine litter carnival games at the Earthday last year! Our ocean education consist in having fun with the kids, while we inform about the trash pollution in our oceans! We believe education should be fun, specially for the kids! #ROUTIN3

Just throw it in the trash. Who’s ever heard that? Well it doesn’t end there @sousimao co-founder of Route, registering where tons of waste ends up. At a paradise in the north of Brazil. #ROUTIN3

The Story of Plastic Virtual Screening! Please join us next week for the exhibit and webinar of The Story of Plastic! Together with @surfridersandiego, @oceana, @sd_coastkeeper , @northcounty.climatechange , @sierraclub , and Coasters. We would like to invite you to a panel discussion scheduled for Thursday, June 4th at 7pm, which follows a 4-day open viewing window of The Story of Plastic, a powerful documentary that was released on Earth Day. Who: YOU are invited to attend ...an online film screening and a virtual panel discussion. What: View The Story of Plastic and join a post-screening panel discussion with Carlsbad City Council Member Priya Bhat-Patel, Michael Doshi (featured in the film), Alex Ferron (Surfrider Foundation, San Diego Chair), Jessica Waite (co-owner of The Plotzero-waste restaurant), and panel moderator Brady Bradshaw (campaign organizer with Oceana). When: Film ScreeningAvailable to watch at your convenience anytime between Monday, June 1st and Thursday, June 4th Post-Screening Panel DiscussionJune 4 from 7:00pm - 7:50pm[PT] How: RSVP on Eventbrite to receive links for viewing the film and participating in the follow-up panel discussion. Link here: https://www.eventbrite.com/e/the-story-of-plastic-panel-dis

How can we make the move from a recycling economy to a circular economy? In our current model, we extract resources, transform them into products, and consume or use them, prior to disposing of them. Recycling only starts at the throwing-away stage: this is a process that is not made to preserve or increase value nor to enhance materials. We need to understand that recycling is not an effective strategy for dealing with unused resource volumes in a growth model. We will fin...d ourselves in a never-ending pursuit of continuously generated waste, rather than seeing the avoidance of waste as a path to beneficial innovations on many levels. Alexandre Lemille Full article: https://www.weforum.org//build-circular-economy-stop-recy/ @thegoodlife_designs

#worldoceansday is tomorrow, so let’s all come together and hug the ocean! @routebrasil will be hosting #aqueleabraço in Rio de Janeiro, where we expect 18.000 THOUSAND people! In order to help clean up the 10 miles extension of Barra da Tijuca beach. With everyone holding hands and forming the @guinnessworldrecords biggest hug at the beach! @route.usa will be also hosting a Route Day in San Diego, at South Jetty Mission beach at 9am, with board swap(surfboards ...for tryout), beach clean up, footvolley and #aqueleabraço! Huge thanks to @danielachristiansson our wonderful Ambassador, and @earthdaynetwork for believing in our mission! Much love to our Route Family and Volunteers around the world! @routebrasil @routeportugal @routeglobal @routeindonesia @routeeuskadi @route.usa #aqueleabraço #worldoceansday

So powerful is the light of unity that it can illuminate the whole earth! (Baha ‘U’ Llah) This video was taken during a beach clean up in Santinho’s Beach (little saint beach), by @routebrasil. The strength and devotion for the ocean from our volunteers can be noted by actions! Unity was so important in order to remove this massive fishing net that was stuck in the rocks. And this same passion lead us to want to hug the oceans! With that in mind, on June 8th for th...e celebration of the World Ocean day, @routebrasil has decide to hug the ocean(Aquele Abraço), covering 10 miles of beach extension in Barra da Tijuca Rio de Janeiro, forming the biggest hug a beach has ever seen! We are bringing together 18 thousand people to join forces and form this unity! We from @route.usa will be hosting a beach clean up at Mission Beach Jetty - San Diego, and our friends from @routeportugal as well in Lisbon! Let’s all hug the ocean! We hope united to bring light to the whole world and help to illuminate a brighter future to our oceans without pollution! #AqueleAbraço

It’s amazing how the generations that are about to become so engaged and aware of what’s is happening in the oceans! This picture is part of our ocean education and art program with the students of Ada Harris in Encinitas. Thank you so much professor Veronica Nguyen for allowing us to come to your school and have fun with your students! Here is a little part from one of the students essay about the reality in the oceans today: Title - Aquatic Waste Everyone knows there's o...nly one Earth. However, that knowledge doesn't seem to be getting us anywhere. There are estimated to be around five trillion fish in our ocean, but by 2050, there will be more plastic than fish in the ocean(by weight). No human has ever lived on Henderson Island, yet it's beaches are covered by trash. Some hermit crabs have begun to use litter as their shell. Of course, we always have Mars to rely on. Considering that we still haven't figured out how to build a working society there, it would be better to take action now, on earth. Waste isn't one problem, it's an incomprehensible network of tiny problems that work as one towards a unanimous goal: polluting our environment. In most cases. these 'tiny problems' come in the form of everyday objects such as single-use plastics or even clothing and skincare products, all of these being things that are difficult to avoid..."(Sophie Love) See more

Becoming a surfer theses days will lead you to probably become an activist for the ocean! Surfers are among those who see and experience ocean pollution first-hand, and it is now becoming more clear than ever that these lands might not still be around for future generations to enjoy. While scientists all agree that our oceans are facing extinction, they do not have a clear game plan. Unfortunately, it is too late for easy solutions. But you CAN make a change by thin...king globally and acting locally. Join a non-profit organization and help make a difference. Surf with a purpose! A reminder: Over 8 million metric tons of plastic are being dumped in our oceans each year. Plastic makes up nearly 70% of all ocean litter. A plastic bag was found at the bottom of the Mariana Trench, the deepest point in the ocean, extending 36,070 feet (10,994 meters) down into the Pacific Ocean. In the last few decades, the shark population has experienced a dramatic decline, of up to 80% in some species. This is the result of human intervention on their environment. Over the last century, sea turtle populations have declined dramatically, some species by up to 90%. Dolphin populations are declining at an alarming rate. One in four species of dolphin is on the brink of extinction. Over the past 30 years, roughly half of the world’s coral reefs have been lost. Since 2016, half of Australia’s Great Barrier Reef has died. It is predicted that over 90% of the world’s coral reefs will die by 2050. Non profits run by surfers; Route Surfrider Save the Waves Coalition Surf Against Sewage Wildcoast Take3 Sustainable Surf Surfing for Change Support our surfers around the world that are making a difference for the oceans! By Octavia Drughi Full article: booksurfcamps.com Photo: @surrealhk

Keep CIGARETTES out of the beach, they are PLASTIC!!! It’s the number one plastic item that is throw away. Every year, 6 trillion cigarettes are sold: 90% have a plastic filter. That’s more than a million tons of plastic rubbish. Clean-ups on the Dutch tourist beaches have shown the same result: the cigarette filter is the most commonly-found plastic item. Cigarette filters don’t contain only plastic, but also a cocktail of toxic substances: arsenic (rat poison!), lea...d, nicotine and pesticides. As the filter disintegrates, the chemicals seep into the soil or the water. The reality? There is cellulose acetate in cigarette filters, a kind of plastic that only disappears under extreme circumstances. That might be OK in a wastewater treatment plant: but in my garden or on the beach the filters are almost indestructible. There they will gradually disintegrate into continually smaller particles which, in the end, will be invisible to the naked eye. It looks as if the filter has disappeared: but the plastic is still there. It’s in the soil and in the water. Source: plasticsoupfoundation.org Art: Shelly Marshall

Let’s make earth day every day so our beautiful planet doesn’t become only a memory from the past. 79% of the plastic produced over the last 70 years has been thrown away, either into landfill sites or into the general environment. Just 9% is recycled with the rest incinerated. With more than eight million tonnes going into the oceans every year, it is estimated there will be more plastic than fish by 2050 and 99% of all the seabirds on the planet will have consumed... plastic. It is thought the sea now contains around 51 trillion microplastic particles; 500 times more than stars in our galaxy. Marine litter is found in every part of the planet. With 300 billion pieces in the Arctic, and a remote island in the Pacific, the uninhabited Henderson Island, one of the Pitcairns, believed to have the highest concentration of plastic pollution in the world. Plastic acts like a magnet for a range of other poisons and pollutants we have spilled into the natural world. So far, it is known that marine litter harms more than 600 species amid what some regard as the beginning of the sixth mass extinction of life on Earth. Given plastic degrades to pieces small enough to pass through the stomach into the flesh of fish and other animals, we are already eating some of the plastic we have thrown into the sea. Cartoon: Osvaldo Gomez Source: independent.co.uk

1400 sandals washed ashore were used to build the wave. I would just like people to think about our marine creatures and the ocean, and try to make a cleaner environment for everyone to enjoy so it can keep living long after we're gone. It was not uncommon to come across thongs that were covered in foreign writing or designs..I live right on the beach at Shoal Point, so I see directly what litter is washed onto our shores and how constantly it appears.... Me and my son go for beach walks, and one afternoon we spotted a load of trash on the high-tide shoreline, and we started having a competition. #ROUTIN3 David Day The New Wave Artist:@dayziart