RFP MD

Most brands would have just changed direction without explaining their past work. Nicely done, Carl's Jr. & 72andSunny.

http://adage.com//happy-brand-marketers-start-impr/305876/

Don't be surprised if you see a zero-based budgeting requirement in your next RFP. Will it be your friend or foe?

A few top line findings from Pitchapalooza.

Gotta love Noma Bar's graphics for this spot created by Seiden Advertising (http://www.seidenadvertising.com/) for New York Presbyterian Hospital.