Rallio

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Bonjour and Bienvenue to Le Chateau Rallio, where we have everything you need to build your perfect social media program. Choose from one of our many a-la-carte options, and say au revoir to your social media woes.

Rallio's small-business technology tools take the guesswork out of your digital marketing plan helping you run smarter and meet your goals. Take a look at the various options we offer, plus the numerous benefits, and you'll see why we're the technology provider of choice for hundreds of business owners nationwide. Having an "add to cart" kind of a day? Head over to ralliolocal.co to shop for a la carte options online, load up your cart, and check yourself out to get your own social media party started.

Sometimes you just need an upgrade. Luckily, we've got you covered. Rallio 3.0 is almost here. Take control of your brand's online presence and experience the ultimate social media solution.

Influencer programs are a cost-effective way to spread brand awareness and increase your engagement, reach and followers on social media. If you're wondering what type of influencer you need for your brand, check out the quick rundown below to find the right fit for your goals and budget.

#throwbackthursday Team Rallio takes Knotts Berry Farm. Looking forward to more team events and days where theme parks are open again!

Recently in our Friday morning Zoom calls, our team has been sharing stories of the different ways we’ve had a positive impact on clients. It's great to know what you do, but even better to know why you do it. When you really examine your impactful moments, you learn that they all have ripple effects, creating long-lasting positive effects. Read on to learn how you can become a social media success story with a little help.

Happy Friday! Sailing our way into the weekend and dreaming of days like this back out on the water with our team.

If 2020 has taught us anything as social media marketers, it’s adaptability. The plans you had for your 2020 marketing may have had to be adjusted, put on hold or scrapped altogether. Now, as you create a 2021 marketing strategy, you might be wondering how to approach an uncertain future. Not to fear! By using our predictions, you can begin formulating a 2021 marketing strategy and prepare for whatever lies ahead.

In the cluttered world of social media, distinguishing yourself from the competition is more important than ever. Your brand voice complements its visuals, and vice versa. While your logo, images, designs and other visual elements establish how you look, your brand voice uses specific words to convey your personality. Together, your brand voice and visual appearance work to create a brand identity. Why does brand voice matter? Let’s take a closer look so you can generate a brand voice of your own and appeal to your target customer.

Meet Laynie, the newest addition to the Rallio team! Our newest Rallio Local Strategist, Laynie is very familiar with the world of social media. Not only did she handle the social media marketing at her previous company, she’s also getting her Masters in History! In her free time you might catch her hanging out with her best pal and horse, Roanie, or sitting back and playing a video game while Steely Dan croons in the background. But that’s not all she loves. We asked Laynie which character she would be from her favorite book series, Lord of the Rings, and she chose Gandalf. He’s so sassy and magical, and he rides the lord of all horses: Shadowfax. Show us the meaning of haste and give Laynie a warm welcome to the team!

If you’re thinking of slashing your marketing budget right now, you’re not alone. Faced with the pandemic and economic uncertainties, many business owners are looking for ways to trim their expenses. While there may be certain cost-cutting measures you can take, however, your marketing budget should not be one of them. Before making the decision to cut your marketing dollars, ask yourself the three questions we've laid out below.

Special segment: Tyler Names Animals! Follow along and hear all of the strange animals that Tyler has seen pictures of as a Social Strategist. (Honorable mention by Reilly: Zaboomafoo)

Certain habits are, arguably, not very productive (say, binge-watching Netflix). Others are the stuff that great businesses are built upon. Successful social media marketers have the good habits figured out and they’re reaping the rewards. When you start putting the habits below into practice, you can begin growing your followers, engagements, leads and sales via social media. Hey, you might even have time left over for some of those less-than-productive habits. Read our latest Rallio blog post to dive right in.

#tbt It’s 90 here in California, but at least we can revisit memories of crisp fall days. Here’s Anton and Avery in Columbus, OH for the @petsuppliesplus conference! What’s your favorite fall pastime?

If you’re using Instagram for business, then you’re probably familiar with Instagram Reels by now. Of course, having the feature and making use of it are two different things. Toward that end, we’re giving you this quick cheat sheet on Instagram Reels for business. With these content ideas, you’ll gain a basic understanding of the type of content to post.

The top social media questions can range from technical to tactical when you’re new to the world of social media marketing. Although you might not feel like a master of social media platforms from day one, rest assured you can jump in and start making progress right away. If you have a long list of social media questions, we’re betting that some of them are included in the list below.

This time last year we were in Cleveland visiting our friends at @petsuppliesplus for their annual summit! Things you will always find at a Rallio booth: a giant cardboard cutout, lots of props, and Avery holding a giant snake (okay, maybe not that last one).