Providence Strategic Consulting, Inc.

Come out and see the The Outlets At Tejon transformed by local artists. The Outlets' newest addition Bird Dog Arts, is launching "Art at OAT." Muralist Jed Cordova, artist Cassandra Gear, and event specialist Shannon Hough will be showcasing beautiful art walls throughout the shopping center. Join us out at the Outlets for the kick-off event on Saturday, June 12th at 10:00 AM #ArtatOAT

Today, we honor our brave men and women who fought tirelessly for our freedom. Thank you for your service. We are forever grateful.

How do you know when it's time to #rebrand? Rebranding is all about change. If your company has made any significant changes, it could be time to consider rebranding. However, rebranding can be costly and can confuse existing customers, so always assess if rebranding is in the best interest of the success of your business before you start. To rebrand, or not to rebrand? First, consider if any significant changes have been made in these areas:... The company message (mission statement, vision, values, value proposition, etc.) New ownership or leadership A new #marketing campaign, strategy or messaging The audience or target demographics have changed Your business is now producing new products different from your existing product line The company’s sales have become stagnate Partial or full rebrand? Partial rebrands can be as simple as updating your company’s visuals such as logo or #design. It can also be brought on by shifting your company’s focus. Partial rebrands are often inevitable for companies to remain successful and adapt to the times. A full rebrand should rarely be done perhaps only once or twice in your company’s lifetime. In a full rebrand, you may even decide to change the purpose of your company, company name or its production. In fact, a full rebrand can be like starting another business. How to execute a rebrand? To avoid confusing customers, best practice states to transition gradually. For stakeholders, you can announce the transition in the form of an email, mailed letter or company newsletter. For the rest of your audience, implement strategic social media and website updates informing them of your company’s changes. Having a big brand rollout can be an exciting way to garner attention for your business and talk about your unique services, so generate as much buzz as possible wherever your #brand is both online and in person. If you think it's time your company considered a rebrand, send us a DM to set up a consultation!

We can't wait to visit this beautiful arena once again. Tradeshows and conventions will resume June 15th. Keep an eye on the Fresno Convention Center's website for a list of summer events! We're looking forward to seeing them #BackinBusiness

Phone banking is still a hot topic and the debate over whether it's worth the trouble remains heated. Why, might you ask? Traditional phone banking has been deemed dead by some marketing strategists. How many times have you not answered your phone because you assumed it would be a sales call? As a society, we have been trained to dismiss phone banking due to an oversaturated, unconcentrated approach from many marketers time and again. What is the remedy? Invest in a tar...geted outreach approach. Similar to the door-to-door canvassing where you don’t knock on every dooryou don’t cold call everyone either. Assess your potential contacts and determine your target demographic and audience from that list. From there, craft a tailored proposition specific to those on your call list. Calling, sending cold emails, or direct mailing to gain new clients or supporters can still be an effective method if done with the right techniques. For instance, when it comes to direct mail, implement a quality design and disregard the bait and switch tactic. Instead, be approachable in your content and design so you don’t end up drowning in a sea of direct mail ad piles that inevitably end up in the trash. In short, the debate over phone banking remains a relevant topic because there is still significant success to be found in it if done with concentrated initiative. Rather than playing a numbers game that many marketers lose, provide a proposition in your phone banking and mailing efforts that is tailored to your specific contacts to gain new clients or supporters and increase success rates. Providence uses phone banking for a variety of clients - particularly in the #publicaffairs space - with a long record of success, and we can help your business build a successful communications strategy using phone banking and mailers. Message us today for more information or visit our website at https://provconsult.com/.

Happy birthday, Lynn! She is kind-hearted, an enthusiastic team player and has a knack for humor. We are grateful to have her at Providence and wish her a wonderful day!

Wishing a happy birthday to our founder, Tracy Leach! Your passion for public affairs and commitment to client service continues to inspire us all. Cheers to another year of great leadership, laughs and success!

On #NationalLoveYourPetDay we would like to recognize our office furry friends! Meet Cali, Luna, Willow, Olive and Stella! Aside from being great companions, Providence offers a pet-friendly workplace because it supports our team in more ways than one! Research shows that our #Provdogs aid in lowering stress levels, encourages our team to take regular breaks, and boosts overall workplace morale. As a result, wellness is enhanced in the #workplace and our team stays focused, productive and healthy.

Raise a glass because it's #NationalDrinkWineDay! We thought it'd be a good day for Rachel to share some wine "facts"

Consider your desired outcome - what do you hope to gain from your marketing strategy and what do you want your audience to do after consuming your content? Starting with these questions allows you to effectively strategize your marketing efforts and create corresponding content to reach your goals: 1. Come up with a digital marketing strategy to direct online traffic to your site. More clicks will generate more sales and get a conversation going about your business. If ...you have a blog, having links within the article directing the reader to the specific product will make it more likely for them to purchase in just a click rather than having to search for it. Make your product and service easily accessible for your audience. 2. Engage your audience with consistency. That entails a strong social media presence with scheduled posts containing quality content. Although your posts should be consistent, switching up the type of content can be an effective way to keep your audience interested. For example, one post can be about a market trend and another can be an intriguing story about your company. 3. Create a style of storytelling unique to your brand. Stand out from the crowd by utilizing a distinctive narrative in your content. Storytelling engages your audience and helps them connect with you while underlining your credibility. Whether it be an Instagram post, a podcast episode or a newspaper article, find a voice and angle exclusive to your brand. 4. Other helpful tools to implement are visual aids such as graphs , diagrams, photos and videos. 5. Encourage critical thinking with your content. Asking the reader questions will engage them on a different level. See more

Happy birthday to Tori! She has been such a great addition to our team the last few months and we're grateful we get to join her in celebrating her birthday!

We have no doubt that Madison will crush it and earn her accreditation in public relations!

#TBT to the day our team introduced Rachel to the early days of #TikTok. We realize most first reactions were similar to this candid shot! You either reacted like Maddie, Alison or Rachel - there really is no in-between.

#TB to last year's Veteran's Day parade! While we will miss the annual parade, we continue to honor our community heroes. Thank you for your bravery and sacrifice. Happy #VeteransDay!

Everything you need to know to put the pro in #LinkedIn professional! Check out our new blog post for a recap on a recent webinar our team held in partnership with the Bakersfield Young Professionals from the Greater Bakersfield Chamber to inform young professionals on how to properly use LinkedIn in 2020. Click https://provconsult.com/the-complete-guide-to-using-linked/

#TBT to that one time we got all dressed up but had nowhere to go - thanks for nothing, COVID-19! Even though we didn't win, it was an honor to be nominated for a Beautiful Bakersfield Award. Thank you for your consideration, Bakersfield. We love serving this community!

#WeAreHiring We are looking for our next awesome intern! Our previous interns have been amazing, so no pressure. If you're looking for an exciting opportunity in a fun and fast-paced environment, apply today on Indeed: https://indeedhi.re/3kYJKxJ

Last week our team participated in the Spooktacular CASA of Kern County Superhero Run. Not only did we have fun dressing up, but our four-legged friends enjoyed running the trail in full costume, too! Thank you CASA of Kern County for putting on this great virtual run to continue advocating for our kern kids.

Given the circumstances, we missed seeing our friends and clients this year at our annual signature event - Wine, Scotch & Cigars. But, we look forward to seeing everyone for a better-than-ever, exclusive party in the fall of 2021!

Complete your #SuperTuesday look with an "I voted" sticker! It's the best statement piece to show you care about your community. #Vote2020 #Election2020

Today at the Magdalene Hope golf tournament! Providence is proud to sponsor the golf tournament and help fight the scourge of human trafficking.

Happy Sunday! We hope you enjoyed your extra hour of sleep thanks to the end of daylight saving time... unless #DaylightSavingTimeEnds

Our team is so pumped for Halloween that we couldn't wait to share some of our team's childhood costumes. Have a safe and #HappyHalloween weekend!

NEW BLOG POST Dig into our 3 tried-and-true strategies on what it takes to host a successful webinar! Visit the link https://bit.ly/34cY7Zi

We are proud to sponsor Magdalene Hope's 3rd annual "Tee Off for Hope" golf tournament and support their heartwarming mission. Will we see you there? Visit magdalenehope.org for more information! #mhteeoffforhope2020

#ICYMI: This legendary campaign has stood the test of time and proved that creative marketing efforts really do pay off! "This campaign marks a turning point in our marketing and shows what we believe the future of great creativity might beat least for us. A future where creativity is only used for (and celebrated for) responding to real, tangible business and brand goals." Geofencing, hilarious user-generated content, 23ABC Bakersfield AND Mike Hart 23ABC all in one Adweek post? It's too good to be true.