Pavement

We’re honored to share that Michael Hester, principal & creative director, has been invited to be a juror in the prestigious @communicationarts 2021 design competition! For well over a half a century, this competition is considered the most esteemed competition in design and visual communications globally. He’ll be joining an all star group or jurors this year from around the globe in early June. Last day to enter is May 26th!

Introducing Happenstance, a premium bourbon whiskey that celebrates life’s moments that happen by chance. Follow the link in our bio to see the full case study! @happenstancewhiskey

Identity and packaging design for @properherbco

Introducing our identity and packaging work for @properherbco . Hailing from, you guessed it, Santa Cruz, this brand captures the sense of place and heritage that Proper Herb calls home. A special shout out to @studioonfire for bringing this brand to life with care and artistry.

The full can and bottle lineup for @brooklynciderhouse . If you live in New York, be on the lookout for these to hit shelves soon! Illustrations by @keyatama

Pavement is a branding & packaging design studio specializing in wines & spirits. We are passionate about crafting strategic solutions that allow you to stand apart from the competition. Contact us today to start your next project. Stay safe and stay healthy! @ Pavement

Identity and packaging work created for Lulu’s Chocolates. @sonomapac . . #packagingdesign #chocolate #gourmet #chocolatepackaging #branding #logo #bestofpackaging #worldbranddesign #thedieline #pavementsf

Introducing Lulu’s Chocolates! Brand strategy and packaging work completed for this all-natural and raw cacao chocolate line. The full case study can be viewed through the link in our bio. . @sonomapac #chocolate #cacao #branding #packaging #chocolatepackaging #pavementsf

Realize CBD. Level-headed wellness for your best self. Brand strategy, identity and packaging work we completed late last year. Link in bio . #cbd #cbdwellness #hemp #branding #packagingdesign #packaging #bestofpackaging #worldbranddesign #pavementsf #goldfoil

Introducing Realize CBD. Level-headed wellness for your best self. Full case study in our link #cbd #cbdwellness #packagingdesign #branding #pavementsf

Introducing Realize CBD. Realize was founded by scientists who believe in harnessing the natural power of CBD to usher in the next wave of wellness. By utilizing patented technology, Realize harvests ultra-pure, full-spectrum CBD to create an all-natural, carefully-portioned daily wellness supplement. Realize CBD offers "level-headed wellness" you can feel instantly, providing a sense of calm and productivity to smooth out the rough edges of your day and enables you to be you...r best self. Simple in execution yet bold and eye-catching, an uplifting and modern brand identity was created to capture this brand spirit. Using premium UV-proof glass jars and foil stamping, the packaging creates a luxurious ritual to anyone's daily wellness regimen. . The full case study can be found through the link in our bio. . #cbd #cbdhealth #cbdproducts #packagingdesign #cannabis #packaging #packaginglove #branding #pavementsf #supportsmallbusiness See more

We’ve been fortunate enough over the years to partner with a number of great small businesses. In the first of an ongoing series, we’re going to show our support for these clients by highlighting the products we’ve helped create for these businesses. If you can, please show your support by purchasing these products through the link in our bio. . Second up is @the.baconer located in Berkeley, CA. Founded by a husband a wife duo that quit their day jobs to follow their passion,... they are the definition of the American dream and roll up your sleeves entrepreneurs. Their bacon is seriously some of the most delicious you will ever taste, their passion for their product is evident at first taste. We had the privilege of creating their updated branding and packaging back in 2018. #supportsmallbusiness #supportlocal #supportsmall #coffee #packagingdesign @ Oakland, California See more

Cheers to Friday! #fbf to one of our all-time favorites, Pavimento Tequila Blanco. . . . #tequila #liquor #packagingdesign #packaging #spiritsdesign #branding #friday #pavement #pavementsf

Logotype and mark for @tikvahealth

Identity work created last year for Tikva, a pharmaceutical-grade CBD product sourced from Israel. The pharmaceutical luxe identity features a mark combining a cannabis leaf with elements of a finger print and hippocratic symbol. Tikva or hope in Hebrew, promises to bring natural relief through their ultra-premium CBD products.

Another view of Barterville, a brand name and label design we created for Fetzer Vineyards in 2019. The label features letterpress and a white gold foiled watermark. #wine #winelabeldesign #branding #packagingdesign #pavement #pavementsf #fetzer