Pantera Video

First takeaway from this article? 78% of companies have dedicated social media teams. Second takeaway? Used properly, social media can convert your followers into customers.

Looking for more customers? The low hanging fruit is always the easiest to reach and people who are already familiar with your brand are much more likely to purchase from you.

Like social media, email marketing isn't just about how large you grow your subscribers, it's also about how well you're able to keep them engaged.

In a post Google world, rankings within search results can help an online business flourish. But, they can also change those rankings in a second, sending businesses in to decline...unless you're already set up for success.

Looking to boost your PPC campaigns, and, subsequently, the ROI of your paid search campaigns? Here are three EASY and FREE ways you can do just that. (We're big fans of the hack...)

With the use of boards as opposed to timelines, one repin of an image with a well placed link could be driving traffic back to your site for as much as six months later. And if your business happens to fall in the right channel, it also means that Pinterest likely could be one of the more valuable efforts for your social media marketing.