MGID

No more adapting desktop ad units to mobile it’s time to go mobile-first. In the latest blog post, we put together a few tips to help you optimize your mobile ad campaigns to drive sales: https://hubs.ly/H0Q42Yn0

Success isn’t about the end result, it’s about what you learn along the way. Vera Wang Before the months end, we wanted to take a moment to recognize the month of May as Asian American Pacific Islander (AAPI) Month. MGID celebrates the history, culture and influence the #AAPI community has on the U.S. and Globally. #AAPIMonth #AsianAmericanPacificIslanderHeritageMonth #AAPIHeritageMonth

We are thrilled to partner with AdsMovil a leading mobile advertising solutions provider in Latin America. Together, we have the resources and scale to raise the bar for native advertising in the region. https://hubs.ly/H0PQDKm0

With the demise of 3rd party cookies on the horizon, #publishers risk the potential of losing up to 50% of their ad revenues. Learn how Contextual Intelligence by MGID can help you navigate this and maintain (and gain) your ad revenue. https://hubs.ly/H0PPrtP0

The Google Core Web Vitals update is coming into effect in mid-June this year. Three primary areas every webmaster and site owner should now pay attention to are visual stability, loading time, and interactivity. How worried should you be about ads on your site to pass the Google benchmarks? Details here: https://hubs.ly/H0NRqF40

MGID is proud to sponsor the upcoming MediaPost Publishing Insider Summit June 10th - 11th. If you are attending (either in-person or virtually) reach out to Michael Korsunsky (CEO // U.S.) or Michael Myslinski (Head of Publisher Partnerships // U.S.) to set up a time to connect. See you there! https://hubs.ly/H0PNTQl0

MGID is thrilled to announce the launch of a new Contextual Intelligence Solution! The new targeting capabilities can help advertisers align their ads with relevant content and drive better ROI, with no third-party cookies required. https://hubs.ly/H0NQTqc0

Knowing how to properly leverage blacklists and whitelists can make all the difference when it comes to campaign optimization. Let’s take a more detailed look at how these tools had been using historically and how they can be applied today: https://hubs.ly/H0PCPc90

The majority of buy-side stakeholders are planning to spend more money on contextual ads after the end of the third-party cookie. Is contextual targeting getting new momentum? Discover how this targeting approach can keep publishers' CPMs from falling and learn more about MGID's solution for contextual advertising: https://hubs.ly/H0Nj0B90

With new regulations, a growing chunk of retail, as well as upcoming mergers and acquisitions, the balance of the Google-Facebook-Amazon game can shift in one turn. MGID CEO Sergii Denysenko explains the current status and future trends of the digital advertising industry, in his article for Forbes: https://hubs.ly/H0MXDSt0

Monetizing a website immediately once you get your first traffic isn’t a good idea for most cases. Based on our long-time work with thousands of different publishers, we have compiled the list of prerequisites to improve the odds of successful monetization: https://social.mgid.com/2Sm5sAOK

We're proud to be certified against piracy by Trustworthy Accountability Group! Earlier MGID has also been recognized with TAG Certified Against Fraud Seal. This second certification against piracy reaffirms MGID’s long-time commitment to brand safety and full transparency. More details here:... https://social.mgid.com/-Wv-26xw See more

As we closed out this year like no other, what does 2021 hold? Figures from across the industry explore what's next: https://social.mgid.com/lkf6WSoB

Most users will not convert the first time they land on your site. To complete the sale, it can be necessary to remind them of items they viewed but didn't buy and personalize the pitch. Retargeting is a critical component to any ad campaign that allows you to keep your audience activated and maximize conversion rates. Discover tactical ways to leverage retargeting on the MGID platform in this short guide: https://social.mgid.com/NPf7pJ4V

For almost a decade, advertisers have relied on third-party cookies to target consumers in the digital space. Get more insight into whether contextual targeting can drive advertising performance to the same extent in this article by Pankaj Sharma, Director at MGID India: https://social.mgid.com/bBpOn1kE

Why is a brandformance approach gaining such popularity in the current climate? Find out in the latest interview with Nickolas Rekeda, CMO at MGID. https://social.mgid.com/Ue6ZDI3H

Going into 2021, we didn’t forget to review the top-performing vertical and geo combinations that can bring you the warmest traffic these days: https://social.mgid.com/o9OOTwE8