KAMPP Technology & Marketing

How will digital marketing change in 2021? Marketing in 2021 is expected to be massively driven by artificial intelligence (AI) and machine learning (ML) technologies. AI and ML also help in enhancing customer satisfaction as it helps brands know what the customers are expecting Contact us: : (949)447-5090 : KAMPP.ORG

LinkedIn: Marketing Blunders, Laguna Hills Like me, have you received an invitation like this on Linkedin? > I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.... > Basic membership is free, and it takes less than a minute to sign up and join my network. I've received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation. https://kampp.org/linkedin-marketing-blunders-laguna-hills/

Improving content experience Ever click on an article you want to read only to get to a page filled with pop-ups and ad panels? It’s awful, and most of the time I close out of the page without reading anything. At the same time, I’ll spend clicking around tools like I Miss the Office because they look interestingeven though I definitely don’t miss the sound of coworkers chewing. Contact us: : (949)447-5090 : KAMPP.ORG

Building content communities The biggest content marketing trend to try in 2021 isn’t a surprise. With the rise of Slack communities across tech and the focus on personalization in marketing during the pandemic, building communities has been a push for marketing teams all year. But building communities specifically around content sharing and creation will allow marketing teams to continue to expand their reach, even with fewer resources. Contact us: : (949)447-5090 : KAMPP.ORG

Going live with video and webinars With events out of play this year, video and webinar content has been even more importantand it’s not going away. My guess is video marketing including the boom in live video will continue to grow in 2021, Masooma predicts. But it’s not only because of in-person restrictions; there’s a reason why live video was trending well before the pandemic. The reason? Video is a quick and effective medium to communicate your message and educate you...r audience. Consumers want to get information/learn quickly and there’s no better way to do so than with the help of video marketing. Contact us: : (949)447-5090 : KAMPP.ORG See more

How Web Design Plays Into Marketing, Laguna Hills As more and more people are getting involved online, it has reshaped how people are being attracted by businesses. The growing popularity of visual elements in websites has pushed the game towards businesses thinking and working on how to please the customers’ eyes. At the same time, the growth in the use of mobile internet has shifted the online marketing mantra towards showing the stuff versus telling the story behind it. Th...e old adage said that a picture is worth a thousand words is true a thousand years ago and is still relevant today. The shift towards visuals represents the importance of design in getting some traction in marketing. This is best seen in the popularity of social media networks such as Instagram, Facebook timeline, and the newest kid on the block Pinterest. As people look more than read, it is important that the design of the website catches up with the trend. This will boost the chances of the website to put its message across to its users and ultimately gain traction to convert prospects into sales. The reason we put up websites is to complement our marketing efforts; it will only come into fruition if users are able to stay long enough to catch the website’s drift. https://kampp.org/how-webdesign-plays-into-marketing-lagun/ See more

Why is SEO important in 2021? Credibility, visibility, and brand awareness is enhanced, which is essential for any business- It is seen that most of the users on search engines are mainly focussed on organic results. Hence, we can easily understand that any SEO company would be adopting this strategy for their client's business in 2021 Contact us: : (949)447-5090 : KAMPP.ORG

How SEO will change in 2021? One of the biggest announcements about SEO changes to come out of Google this year, the Page Experience Update essentially confirms user experience will become an SEO ranking signal at some point in 2021. The better the user experience of the web page, the more likely it receives weight from the search algorithm. Contact us: : (949)447-5090 : KAMPP.ORG

Major Challenges for Digital Marketers in 2021 Learning About Your Customers Generating Qualified Leads Managing Cash Flow Contact us:... : (949)447-5090 : KAMPP.ORG See more

Video Marketing Just like people are becoming lazier to type, they’re also considering reading a waste of time. Many people now prefer to watch product videos than reading lengthy product reviews. When they watch a video of the product, they gain more confidence in the product and are more likely to purchase. If you haven’t embraced video marketing yet, it should not pass you by in 2021 because it will be the backbone of marketing. If you want to make your content more valuab...le and interesting to customers, the best way to do it is in the form of a video. And not just amateur videos, consider having some professional touch. You can also incorporate DIY videos, local cinematographer videos, and founder stories that are more likely to attract your audience. As long as you can capture your potential customers’ attention and bring them closer to your brand, you have a better chance of selling to them directly. A video gives you a simple way to answer all the questions customers may have when they first interact with your product. You’ll summarize the what, when, how, why, and who all in a few seconds. Videos are easy ways to convince your customers and compel them to purchase or perform the desired action. Contact us: : (949)447-5090 : KAMPP.ORG

Local SEO Google keeps updating its SEO algorithm, and that’s not going to change in 2021 either. If you’re a local business, you need to stay up to date with the new updates so that your business continues to appear in search results. You must know the strings you need to pull top rank on Google search. As you already know, local SEO can be a powerful tool as people search for things based on their geographical location.The people who are more specific with their searches h...ave greater chances of making a purchase than those who search for broad subjects. You need to up your game when it comes to local search as these people are easier to convert. To do this, you need to get verified by Google. Sign up forGoogle My Businessand either claim your listing or create a new one. This way, you get to rank higher in Google SERPS or get the opportunity to offer more information for your company searchers online. Your local SEO search will also work well if you incorporate local keywords in the strategy. To appear on a local search with your keyword, prioritize the name of your city or town on top of it. Combine this with other related keywords and some famous landmarks that can make it easy for searchers to find you. Contact us: : (949)447-5090 : KAMPP.ORG

Is SEO still relevant in 2021? So, is SEO still a good investment in 2021, and beyond?! Short answer: YES! SEO is more important than ever! It's still one of the most potent digital marketing strategies that drive long-term results. Contact us: : (949)447-5090 : KAMPP.ORG

Big data plays a role in creating personalized experiences. Today, many consumers are more aware that ecommerce sites are collecting personal data, which puts them at risk. Because of this, experts have mixed feelings about the benefits of big data and how it affects the personalized shopping experience. Luis Catter, Conversion Rate Optimization Expert at Kensium Solutions, has his own predictions for how personalization will continue to evolve alongside data concerns:... As the tech giants continue to expand and bring more services in-house, personalization will eventually make its way to the internet of things. In addition to seeing suggestions on search engines or shopping platforms, we’ll also see them on our thermostats and our doorbell cameras. However, with some of the legislation being enacted, we’ll be able to opt out of it. This will create an interesting dichotomy people who have ultra-personalized experiences and those who do not. This will have interesting impacts on how we as marketers are able to reach new users. Contact us: : (949)447-5090 : KAMPP.ORG

Voice Search As time goes and technology continues to evolve, people become lazier, and simple activities such as typing are becoming time-consuming. Voice-activated digital assistants are now replacing typing as people only have to say what they’re looking for. You simply need to talk to Siri, Alexa, or Cortana and get what you want. According to studies, 2021 is expected to record up to 70% voice searches. Voice search has gained popularity both at home and in smartphones l...eading to a huge shift in keyword use. This is because the phrase you use when you type something on Google is entirely different from when you ask Alexa. Voice search has revolutionized the search trend for long keywords and conversations. For instance, if you’re looking for the nearest pizza joint in Melbourne, you’ll type Pizza place Melbourne. If you ask Alexa, you’ll say, where is the nearest Pizza place in Melbourne? Now that many people use voice search, your content should contain keywords that relate to what people are likely to ask Alexa. This way, people will find your business faster than they’ll find another business that uses Google search. Voice search is indeed shaking the online marketing trends, and your business should embrace it to succeed in 2021. Contact us: : (949)447-5090 : KAMPP.ORG

On-site personalization uses those insights to create individualized experiences. Buyers of all sorts including B2C and B2B are looking for personalized, custom shopping experiences online. The data collected from AI is what makes it possible for a buyer to get personalized product recommendations and detailed customer service. Implementing personalized experiences on-site or in marketing efforts has been shown to have a strong effect on revenue, with one study finding it... had a 25% revenue lift for retailers scaling advanced personalization capabilities. For further context, this accounted for 19% of participating companies while retailers that were "building basic personalization capabilities" achieved "a revenue lift of 10% or more; the retailers in this tier account for 40% of the participating companies. Kaleigh Moore, freelance writer and ecommerce specialist, sees AI-powered personalization becoming increasingly relevant in 2020: As brands harness and leverage more data, they’ll be able to create incredibly relevant experiences for shoppers that feel tailor-made. Contact us: : (949)447-5090 : KAMPP.ORG

Mobile shopping is still on the move. Mobile shopping allows customers to make purchases from anywhere, which is vital in today's world. However, if your ecommerce site isn't responsive on mobile or through web apps, you'll be missing out on big opportunities. Shoppers who are mobile users want the added convenience, plus the ability to pay digitally. In 2019, Statista estimated that by the end of 2021, 73% of ecommerce sales will take place on a mobile device.... Corey Dubeau, VP of Marketing at Northern Commerce, is one of many who see improved quality and more mobile payment integrations to be a harbinger of change in 2020. Contact us: : (949)447-5090 : KAMPP.ORG