Ignite 360

Change takes on different meanings for different people. In the second part of Chapter 7 of Navigating to a New Normal, common themes have emerged that will redefine the frameworks that insights, marketing, and strategy professionals rely on. Needs, jobs to be done, decision journeys, opportunity maps and dig sites will all need to be re-evaluated based on the future state we are rapidly moving toward.

Americans are hungry for change. Not the kind of change promised by politicians - spiritual change. In Chapter 7 of our ongoing longitudinal study, Navigating to a New Normal, we identified the new macro trend that could shape our lives for a generation - Gratitude. Check out the full story ignite360.link/change-to-gratitude and the far-reaching implications for your business.

When we last spoke about equality We’d outlined a number of action starters we could take as a company. Here’s what we’ve been working on since then: We revised our consumer recruitment standards to increase representation among multi-cultural and diverse consumers in our research.... We benchmarked against our industry counterparts and are working closely with our recruiting partners to ensure diverse representation standards can be achieved through the panels and databases used. We prioritized inclusion of diverse candidates for our current and future employee hiring. This is a journey - we’re glad you’re with us. Let's keep each other posted on our progress and ideas!

What’s the catapult for a good marketing strategy? Understanding consumers on a very human level. Consumers go beyond demographics. Psychographics and human motivations are critical to solving consumer problems. In order for brands to be able to speak to those consumers and make products that actually work for them, brand teams need to be able to comprehend the diversity of peoples’ stories and experiences. And then, identify relevant intersections with their brand or busines...s. In other words: They need to have empathy with their consumers. Last week, CEO, Rob Volpe joined business coach Jon Dwoskin on his podcast, THINK Business Live, to discuss his role as an empathy activist and how marketing research and consumer insights can help companies become more empathetic and understanding of their consumers’ needs. Check out the full discussion - https://jondwoskin.com//think-business-live-jon-dwoskin-t/ #Empathy #Understanding #MarketingResearch #Business #Insights #Consumers #BrandStrategy

We asked participants of our Navigating to a New Normal study if they’d get the vaccine. Watch their responses and read about the implications for your business www.ignite-360.com/blog/would-you-get-a-covid-19-vaccine

Would you go to a concert, a movie, a hair salon? If your answer was no way! you are not alone. As part of our Navigating to a New Normal study, we asked a series of Would You? questions. Hear what people had to say and learn the implications for your business.

Welcome to the Covid-19 version of Would You?

Data charts do not automatically translate into a story for your brand and business. What is measurable isn’t the same as what is valuable. Check out our 3-step process to identify the meaning behind your materials. How to make sense of it all, process it, and turn that information into actionable insights.

Ignite 360 CEO and Founder, Rob Volpe, visited Brian Ondrako and the Just Get Started Podcast and shared his professional journey from his early desire to be an executive in television to founding a company built around empathy and helping organizations develop consumer-first strategies.

We’ve been talking with several moms for our Navigating to a New Normal quant/qual research study. They are wrestling with some very difficult back-to-school decisions. Their uncertainty and fear are palpable. Supporting these consumers will help to give them back some control during this most unusual school year.

Only 18% of people want to go back to normal when the pandemic is over, but one group was slightly more desirous than the rest parents who are also working from home. They could use some help.

Before the pandemic, we frequently facilitated full-day workshops with clients now we all have to find a way to move these sessions online. Ignite 360 Connection Catalyst, Jay Zaltzman shares the expert tips he uses to help clients remain engaged throughout the day and get results.

Fostering equality is an ongoing process that requires vigilance and transparency. Today we revisit the action starters we committed to and share the tools we have to help other organizations do the same. Our goal is to keep the conversation open and the actions front and center