Ignite 360

Ready to unlock the full potential of your business? Find out exactly how our client-tested Design Forum framework will help you deliver big ideas for your innovation pipeline! ignite360.link/design-forums-the-key-to-post-pandemic-succe #MRX #innovation #designforums #insights #communication #learning #MarketingResearch #inovation #creativethinking #potential #opportunity

President Biden’s declaration that Americans could enjoy small barbecues and celebrations on July 4th was met with a dissonant mix of disbelief and relief. As part of our Navigating to a New Normal study, we asked our survey respondents what they thought the holidays would be like. What will that feel like, let alone look like? Are we ready to hug our loved ones again? #N2NN #MRX #Insights #MarketingResearch #holidays #Recovery #Adapt #Consumers #Ignite360 #pandemic #changes

We asked our Navigating to a New Normal respondents to reflect back and collect photos that best represent the pandemic as well as their life during 2020. What emerged was a portrait of the early confusion, followed by adaptation and hope as they endured this once-in-a-lifetime event. #N2NN #MRX #Insights #MarketingResearch #future #Recovery #Adapt #Consumers #Ignite360 #pandemic #changes #pandemicphotos #2020

Leading change can feel Sisyphean it’s slow work, with a lot of undeveloped ideas, missing expertise, and lack of consensus. It requires you to have a clear understanding of your audience, the support of key teams, and a BIG creative idea around which to rally. Easy to say on paper, harder to accomplish in real life. Ignite 360 Senior VP, Marie Becker shares how Design Forums can remove the hurdles and unlock the full potential of your business. Check the link in the comments for Marie’s up-close and personal perspective of this creative, cross-functional thinking in action! #MRX #innovation #designforums #insights #communication #learning #MarketingResearch #inovation #creativethinking #potential #opportunity

Faith, no matter how you define it, has been challenged during this year of pandemic by the forces of nature, different points of view and outright acts of hatred. This disruption to ‘normal’ life has changed how Americans think about and connect with their faith in some surprising ways. Our latest chapter of Navigating to a New Normal explores the ways Americans are reconnecting with their sense of faith and how it represents many of the changes approaching our society as we find our way to a new normal. #N2NN #Religion #MRX #Insights #MarketingResearch #future #faith #Recovery #Adapt #Consumers #Ignite360 #pandemic #changes

In the spirit of the inauguration, what is your current comfort level in the pandemic on a scale of 1 to 10? 1 being Bernie Sanders sitting on a chair by yourself and not interacting with many people. OR ... 10 being Garth Brooks walking down the red carpet without a mask and shaking hands with every president (even hugging Obama). #N2NN #GarthBrooks #Obama #Inauguration #Bernie

Agree or Disagree? I wouldn’t go to a hair salon right now. There’s a lot of people going in and out, and I don’t know what my stylist has been exposed to. - Lusi, N2NN participant #N2NN #coronoavirus #health #safety

What can you do to help reunite this country? President Biden’s inauguration message is for Americans to come back together, to be the UNITED States of America. We all have a part to play to reach this goal.... With this call to action comes an opportunity for a new chapter in our American story. As part of our Navigating to a New Normal series, we asked the 16 qual participants what they can do to bring back unity. From our interviews, we have 5 Takeaways that line up with Biden’s call for reuniting America. Talk to Me Like You Want to Be Talked To No more snowflake talk or belittling Trump supporters; shouting shuts us down. Stop. Listen. Think. We need to actively listen with an open mind so we can find common ground with the other side. Mediate a Better Social Media Presence More facts, less trolling, and more love. Teach Kids a Better Way Critical thinking and empathy-building need to be stressed for our children to pave a way for the future. Engage in Your Community Meet one another and learn from each other. We’re more similar than different. Check out the full article and video in the comments. #Unity #America #Empathy #ComingTogether #Insights #MRX #Americans #MarketingResearch

In these strange and difficult times, we are taking time to reflect on the life and lessons of Dr. Martin Luther King, Jr. His wisdom and empathy are our North Star. Join us at Ignite 360 in carrying on the legacy of Dr. King by striving every day to be decent and loving with one another, regardless of what we look like, who we love, or where we come from. ... #MLKDay #MLK #Ignite360 #Decency #Love

Change takes on different meanings for different people. In the second part of Chapter 7 of Navigating to a New Normal, common themes have emerged that will redefine the frameworks that insights, marketing, and strategy professionals rely on. Needs, jobs to be done, decision journeys, opportunity maps and dig sites will all need to be re-evaluated based on the future state we are rapidly moving toward.

Americans are hungry for change. Not the kind of change promised by politicians - spiritual change. In Chapter 7 of our ongoing longitudinal study, Navigating to a New Normal, we identified the new macro trend that could shape our lives for a generation - Gratitude. Check out the full story ignite360.link/change-to-gratitude and the far-reaching implications for your business.

When we last spoke about equality We’d outlined a number of action starters we could take as a company. Here’s what we’ve been working on since then: We revised our consumer recruitment standards to increase representation among multi-cultural and diverse consumers in our research.... We benchmarked against our industry counterparts and are working closely with our recruiting partners to ensure diverse representation standards can be achieved through the panels and databases used. We prioritized inclusion of diverse candidates for our current and future employee hiring. This is a journey - we’re glad you’re with us. Let's keep each other posted on our progress and ideas!

What’s the catapult for a good marketing strategy? Understanding consumers on a very human level. Consumers go beyond demographics. Psychographics and human motivations are critical to solving consumer problems. In order for brands to be able to speak to those consumers and make products that actually work for them, brand teams need to be able to comprehend the diversity of peoples’ stories and experiences. And then, identify relevant intersections with their brand or busines...s. In other words: They need to have empathy with their consumers. Last week, CEO, Rob Volpe joined business coach Jon Dwoskin on his podcast, THINK Business Live, to discuss his role as an empathy activist and how marketing research and consumer insights can help companies become more empathetic and understanding of their consumers’ needs. Check out the full discussion - https://jondwoskin.com//think-business-live-jon-dwoskin-t/ #Empathy #Understanding #MarketingResearch #Business #Insights #Consumers #BrandStrategy

We asked participants of our Navigating to a New Normal study if they’d get the vaccine. Watch their responses and read about the implications for your business www.ignite-360.com/blog/would-you-get-a-covid-19-vaccine

Would you go to a concert, a movie, a hair salon? If your answer was no way! you are not alone. As part of our Navigating to a New Normal study, we asked a series of Would You? questions. Hear what people had to say and learn the implications for your business.

Welcome to the Covid-19 version of Would You?

Data charts do not automatically translate into a story for your brand and business. What is measurable isn’t the same as what is valuable. Check out our 3-step process to identify the meaning behind your materials. How to make sense of it all, process it, and turn that information into actionable insights.

Ignite 360 CEO and Founder, Rob Volpe, visited Brian Ondrako and the Just Get Started Podcast and shared his professional journey from his early desire to be an executive in television to founding a company built around empathy and helping organizations develop consumer-first strategies.

We’ve been talking with several moms for our Navigating to a New Normal quant/qual research study. They are wrestling with some very difficult back-to-school decisions. Their uncertainty and fear are palpable. Supporting these consumers will help to give them back some control during this most unusual school year.

Only 18% of people want to go back to normal when the pandemic is over, but one group was slightly more desirous than the rest parents who are also working from home. They could use some help.

Before the pandemic, we frequently facilitated full-day workshops with clients now we all have to find a way to move these sessions online. Ignite 360 Connection Catalyst, Jay Zaltzman shares the expert tips he uses to help clients remain engaged throughout the day and get results.

Fostering equality is an ongoing process that requires vigilance and transparency. Today we revisit the action starters we committed to and share the tools we have to help other organizations do the same. Our goal is to keep the conversation open and the actions front and center