Good Planet Innovation

Looking to make an impact and honor Black History Month? Support Black and Indigenous organizations tackling the climate crisis.

Grist built this tiny model town to show what it would look like if we tried to transition to 100% clean energy. Let's move away from fossil fuels and make every city as sweet as Renew-a-ville.

What does all this bloody jargon actually mean?

Hello friends! We have set up a Facebook group for upcycling and donations of sets, props and wardrobe from the productions we work on. As many of you know, we just launched an initiative, Green the Bid, that is shifting global advertising to sustainable practices so we expect a substantial increase in available materials. We are also making plans to build an upcycling center in Los Angeles so please DM me if interested in participating in that. Please join us there! Here is the link: https://www.facebook.com/groups/383203128823434

Let’s celebrate another #SustainableProduction! We worked with Hungry Man on this project by Wieden+Kennedy for Facebook.

Today’s #GreenHero is Mollie Beattie, who, in 1993, became the first woman to lead the U.S. Fish & Wildlife Service. Her tenure sadly cut short due to cancer, she still managed to open fifteen National Wildlife Refuges and help reintroduce the grey wolf to the Northern Rockies during her three years of service.

...Sustainability is important to consumers of all ages, across geographies and cultures. Popular opinion might suggest that sustainability is something favored or supported primarily by younger generations, but that’s simply not the case. Dr. Rebecca Swift of Getty Images in Campaign US

We want to shine some light on another #SustainableProduction! We partnered with Somesuch to make this a green set for Venables Bell & Partners and Oculus!

You can make a production sustainable and have the time to pose for a few behind-the-scenes photos from set.

Few issues could be more compelling than the dangers that climate change poses to all of us. Charlie Rivkin, CEO of Motion Picture Association, when speaking at Berlinale last month. Read more about the environmental focus of this year’s Berlinale in this article from The Hollywood Reporter

Plastic silverware will take generations to break down. We bring #SustainableProduction practices to set by taking the time to wash the dishes.

We’re fans of Joaquin Phoenix’s advocacy during the entirety of the awards season. The entertainment and advertising industries should be among the loudest voices advocating for progress on these issues.

Alexa! Play Super Bowl advertisement! We worked with Somesuch and director Steve Rogers to make this a #SustainableProduction for Amazon and agency Droga5!

This is the mindset that the industry needs to adopt. Reduce our waste, Reuse what we have. Donate what we can’t keep.

Whenever we hear someone say that it is too hard to combat the climate crisis; that it’s too late to do anything about it another quote from JFK comes to mind, with only the slightest of alterations: We do these things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.

Do you have a passion for playing the kazoo? There’s a group for you! We worked with Stink Films and directing team Traktor to make this a #SustainableProduction for Facebook and agency Wieden+Kennedy!

After Davos and the World Economic Forum, Good Planet Innovation’s Michael Kaliski journeyed to London to team up with Greenshoot on a commercial shoot. We’re international baby!