Elite

In honor of world health day, we wanted to remind all shop owners out there about the importance of work/life balance. Over the years we've had countless shop owners come to us who were spending so many hours at the shop that they didn't have as much time as they wanted to spend with their families, or on themselves. In every case, the key to their success has been putting the right systems in place so that the shop is able to run without them (or at least with less dependence on them). So take the time to put systems in place, and ensure you allow yourself enough time for exercise, family, and other activities that are important to your health and happiness.

In this quick video superstar shop owner and Elite Coach Mike Kost shares an easy-to-apply recruiting tip that will help you bring aboard the right techs and service advisors. All of Elite's Top Shop 360 coaches are industry leading shop owners like Mike, which is why our clients average an ROI of over 4 to 1 after just 90 days in the program. To team up with a top shop owner and take your shop to the next level, just visit https://bit.ly/3eni7O9.

To optimize your shop's marketing performance you need to identify your ideal customers, then create a plan that targets those individuals. Marketing expert Sean Copley calls these ideal customers the "P4 Customers": They're "P"rofitable because they're repeat customers, and they trust you.... They "P"oint others to you when friends and family are looking for what you offer. They "P"raise you by sharing about their experiences with your services. And you're "P"assionate about serving them because they motivate your team to wow them. For additional help identifying your ideal customers and improving your marketing results, we recommend reading the full article here: https://bit.ly/3cmil6X

When a shop owner in Elite's Pro Service peer group needs help, the other 90 rock star shop owners in the group deliver! This quick video shares just one of countless examples of Pro Service shop owners stepping up to help transform a colleague's business. To join 90 superstar shop owners in the industry's top peer group, just visit https://bit.ly/3byhvSV

Cause marketing can be a great way to bring the right customers into your shop while helping those in need. What's the most successful cause marketing campaign your shop has launched?

This quick video will give you a look under the hood of Sales Master University, the industry's top online service advisor training that generates higher sales and happier customers for your shop. Your advisors will get a full year of access to 16 packed lessons that they can complete whenever is most convenient for your shop. Just click this link to get started today, and get ready for amazing results: https://bit.ly/2PyItT8

We'd like to wish the entire industry a safe and happy new year! It's safe to say that 2021 will be better than last year, and we hope it's your shop's best year yet!

As our way of saying happy holidays, through the end of the holiday season (offer expires 1/1) we're giving shop owners a 30-day free trial of Sales Master University, Elite's new online service advisor training course! How does it work? - You can enroll as many advisors as you'd like in the free trial here: https://salesmasteruniversity.com//sales-master-universit/... - Advisors will get immediate access to "Handling Sales Objections like a Pro", and during their trial will also get access to our "Setting Expectations with Your Customers", and "The 8 Steps of the Sales Cycle" lessons. - At the end of your 30-day trial, you'll receive an email asking if you'd like to continue with Sales Master University for only $49 per advisor per month, and no contracts. - All training is delivered by Ratchet & Wrench All-Star Award winner Jen Monclus, and will generate higher sales and happier customers for your shop! We hope that you and your families enjoy a safe and happy holiday season, and that 2021 is your shop's best year yet! Take advantage of the 30-day free trial here: https://salesmasteruniversity.com//sales-master-universit/

Send the right greeting cards Identify your top customers, and then rather than sending them one of the typical pre-printed holiday season cards, send them a nice boutique card with a handwritten message inside. If the message comes from your heart, your cards will be absolute standouts that let your customers know that you really do care about them.

If you're going to be closed for the holidays, or any part of the holiday season, please make sure that your customers know about it, and that your after-hours phone message clearly states when you're going to be closed and who to contact if your customers need any emergency service or repairs. Talk to your local towing company, and make sure that you have their phone number incorporated into your after-hours message. One guaranteed way of losing our customers is by not being there when they need us the most, so do what you need to do to make sure that all of your customers will be taken care of during the entire holiday season.

This quick video will give you a look under the hood of Sales Master University - Elite's new online service advisor sales training. Learn how you can generate higher sales and happier customers for only $49 per advisor per month, with no contracts. Your advisors can get started at any time, so start increasing you shop's sales today at https://salesmasteruniversity.com/

Make sure you’re heading into 2021 on a high note by giving your employees some really attractive performance rewards for reaching specific productivity goals by year’s end. Sales goals for your service advisors and flagged hour goals for your technicians need to be in place. In addition to financial rewards, you can offer your crew some really attractive tool incentives, extra vacation days and gift certificates that they can take home to their families. By offering a year-end incentive program, you will keep your entire crew focused on what needs to be accomplished. There is no expense if the goals aren’t reached, and these incentives are a great way for you to close out the year ahead of your competition!

We’re proud to congratulate John Beebe, a member of Elite’s Pro Service peer group of 90 top shop owners, for being featured in last month’s issue of Ratchet & Wrench! The featured article shares a list of John's favorite books on leadership. John has a wonderful business and is the true definition of a leader. We'd highly recommend checking his list out here : https://www.ratchetandwrench.com//10664-more-leadership-re.

Elite words to live by:

To ensure that we're able to comply with social distancing and keep your advisors safe, our Masters Service Advisor Training Program starting December 3-5 will be presented entirely online! After the initial 3 days of online training, your service advisors will still get the identical 6 months of sales coaching from Ratchet & Wrench All-Star Award winner Jen Monclus, which has been proven to increase sales by an AVERAGE of $10,750 per month after the training! There are only a few seats left, so to reserve your advisor's spot, just give us a call at 800-204-3548. For more info, feel free to visit our Masters Program web page: https://eliteworldwide.com//service-adviso/mastersprogram/

Congrats to Elite Top Shop 360 client Jim Brown, owner of Speed Auto Repair, for being featured in the Tekmetrik Newsletter! The article communicates what an outstanding shop owner Jim is and what an amazing business he runs. We are proud to work with such an inspiring person like Jim. We highly recommend reading the article here: https://tekmetric.com/cus/shop-spotlight/speed-auto-repair/

We couldn’t be more proud to be able to work with Elite Top Shop 360 client Erick Carlson of Quantum Mechanics. When Erick joined Top Shop 360 five years ago, one of the long-term goals he was most excited about was being able to purchase his building. Well he not only achieved that goal earlier this year, but just completed this beautiful 5,000 ft expansion to bring his total sq ft to over 10,000, with 14 bays! Erick’s growing and thriving business is a source of inspiration for all of us at Elite, because nobody deserves it more than he does. In fact, coach Kevin Vaught made the trip out to Quantum Mechanics to celebrate the expansion with Erick in person, and provided us with this great photo!

Congratulations to Bryan Kauffeld, an industry leader and member of Elite's Pro Service Peer Group of 90 top shop owners, for being featured in an article in Adapt Automotive. The article describes Bryan’s efforts to elevate our industry by offering technical training. Bryan is a world class shop owner who runs a truly impressive business, so we recommend reading the full article here: https://www.adaptautomotive.com//633-where-rubber-meets-th

Session 2 of "What Your Customers Want to Tell You... But Don't", a complimentary online event brought to you by Elite and Mitchell 1, starts tomorrow at 10:00 AM Pacific Time! Session 1 drew rave reviews from shop owners all over the country, but if you missed it, you can still register below and we'll provide you with access to the recording. Join us, and you'll be able to hear directly from a panel of your ideal customers, who will share what they...... - Like and don’t like about their auto repair shop’s advertising - REALLY look for in reviews (you may be surprised!) - Like and don’t like to see in the service recommendation process - Feel regarding pricing - how they are impacted and why they might call other shops to validate your pricing To claim your complimentary seat, just register here: https://zoom.us///7216009662146/WN_WSh5LoS-Q8aaobt2umowtA

Superstar shop owner and Elite Business Development Coach Ed Cushmman explains why having career paths for your employees is crucial to their success. For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Ed through Elite Top Shop 360: https://www.eliteworldwide.com/one-on-one-coaching.html

"What Your Customers Want to Tell You... But Don't", a complimentary online event brought to you by Elite and Mitchell 1, starts tomorrow at 10:00 AM Pacific Time! Join us, and you'll be able to hear directly from a panel of your ideal customers, who will share what they... - Like and don’t like about their auto repair shop’s advertising... - REALLY look for in reviews (you may be surprised!) - Like and don’t like to see in the service recommendation process - Feel regarding pricing - how they are impacted and why they might call other shops to validate your pricing This is your last chance to take advantage of this amazing opportunity! To claim your complimentary seat, just register here: https://zoom.us///7216009662146/WN_WSh5LoS-Q8aaobt2umowtA

Shop owner Brian Weeks had multiple locations and was doing well in sales, but his business was running him into the ground. His stress levels were high, and he was working long hours that were keeping him away from his family. This 2-minute video tells the story of how with the help of 90 rock star shop owners, Brian was able to turn everything around. To learn more about Elite's Pro Service peer group, visit: https://elitepeergroup.com/

Have you ever wondered what your shop's customers want to tell you, but don't? Then join Elite and Mitchell 1 for our complimentary 3-part online event, where you'll be able to hear directly from a panel of your ideal customers! These 3 complimentary sessions will be held on Oct 6th, 13th and 20th starting at 10:00 AM Pacific Time, and you'll be able to learn what your customers: - Like and don’t like about their auto repair shop’s advertising... - REALLY look for in reviews (you may be surprised!) - Like and don’t like to see in the service recommendation process - Feel regarding pricing - how they are impacted and why they might call other shops to validate your pricing Don't miss out on this amazing opportunity! To claim your complimentary seat, just register here: https://zoom.us//r/7216009662146/WN_WSh5LoS-Q8aaobt2umowtA