DirectAvenue

#WorkFromHome is our new reality and it's easy to experience Zoom burnout. Here are 5 tips to make your presentations more engaging! #MondayMotivation

Performance marketer Jordan Berry discusses the effects on brand advertising during a pandemic and how to appropriately leverage it. #Advertising #Marketing #Covid19

Facebook ads with too much text will no longer be rejected or penalized. Although ads with less text generally perform better, the change also applies to the 20% text / 80% image ratio rule. #Advertising #Marketing #SocialMedia

Discover what Performance Marketing is and how it can benefit a brand, including generating leads, sales, clicks, and more. #TV #Marketing #Advertising

It's that time again... elections! Check out Nielsen’s 2020 Election Hub which includes current and historical election event #ratings, as well as related topical #insights and #solutions.

Since the outbreak of the novel Covid-19 pandemic, viewership across entertainment platforms has reached record highs, and impacted businesses are seeing the benefits of switching to e-commerce. NBCUniversal was the first broadcast television network to make shoppable television a reality. #TV #Advertising #Ecommerce

The news cycle about Covid-19 in Q1 of this year sparked global purchase shifts. Now Nielsen has identified four emerging patterns that can help predict the drivers of pandemic purchase decisions moving forward. #Insights #Advertising #Covid19

With everything going on right now we are happy to report that we are still here and working as hard as ever! Our team has adapted, persevered and gone above and beyond together. #WorkFromHome #ExpectMoreGiveMore #GoTeam

When it comes to buying a new vehicle, multicultural consumers follow a unique and distinct path-to-purchase.The Nielsen Annual Auto Marketing Report shows the importance of connecting with multicultural consumers. #Marketing #Advertising #Insight

What is brand journalism? It’s taking the idea of content marketing and combining it with PR & news. DirectAvenue guest blogger & brand journalism expert Anastacia Grenda explains it all. #TunedInTuesday #Marketing #BrandJournalism

In Q1, advertisers that remained on air experienced 23% more website engagement. Those that went off air saw website visits drop by an average of 20%. #TV #Media #Advertising

Roku customers will now be able to stream from more than 100 live viewing options on its free ad-supported channel. #LiveTV #AdvancedTV #Advertising

Hamilton is coming to Disney+ on Friday, July 3rd! Creative expert, Walter Biscardi, weighs in on straight to streaming film releases. #Media #AdvancedTV