Digital Operative Inc

Excited to share Klaviyo’s new integration with Salesforce Commerce Cloud, unlocking speedy access to powerful email and SMS marketing for brands in the Commerce Cloud ecosystem. Learn more! https://bit.ly/37a6lCB #klaviyo

Happy Holidays from all of us at DO across the country. That’s right, across the country, remote and yet still connected. With no gathering in the kitchen to share in our annual holiday pot luck, we celebrated each other through a friendly Gingerbread Cookie Contest! Complete with #gingerbread ninjas, houses, villages, Star Wars, sharks, functioning chimneys and piers. We sent everyone supplies and they came ready to compete. It was like our own official episode of #NailedIt - we hope you enjoy our creations and they bring you some finger swiping joy! #gingerbreadhouse #gingerbreadhousemaking #happyholidays #agencylife #remotework #bakingtherapy

What the pandemic has cemented about Gen Z https://bit.ly/33EOlP1 GEN Z = born between 1998 and 2016 (4-22 yrs old) Their Habits/Behaviors:... - Values-driven purchasing ("What do you stand for?") - Living their live online (They were the most ready/adaptable to the new "at-home" scenario) - Stressed Out (Be thoughtful, mission-driven and speak to them more subtly this year) - Buying Thoughtfully (They are searching for Black-owned, locally-owned, Minority-owned, environmentally conscious, responsibly sourced products and brands. To counter the stress of 2020, they want to feel good about where they spend their money.) - Breaking Up Payments (34% plan to use installment payment services while shopping) - Less Luxury & Prestige, more Price Shopping (price-focused retailers Amazon, Amazon Prime and Target in the top 10 of Gen Z's most loved brands) - Most will stay home to shop online (unless you can give the generation a convincing reason to show up in the first place - Safe, Different, Experiential, Escapism) - Social Commerce = Win (Tiktok overtook Instagram on usage, but lots of opportunity still with Youtube, Influencers, Twitch, Netflix, etc.) Obviously everything is all about context.

Merchants Can Now Offer Subscriptions and Post-Purchase Upsells Directly in Shopify Checkout https://bit.ly/33nxzno #shopify #subscriptions #ecommerce

REEDS Jewelers - Awwwards Nominee https://bit.ly/2UfzUMc The team is stoked! Check out one of our latest redesigns and launches.

Proud of the DOers!!

Happy Friday! - Awards Announcement- The new Reeds.com digital commerce experience just won 2 awards for Best Shopping Website and Best UX. High fives to the DO team and @reedsjewelers team for their dedication to creating consumer-focused experiences that drive commerce in today’s landscape. #daveyawards #ecommerce #uxdesign #uidesign #magento #websitedesign #adobexd #jewelrylover

In support of Indigenous Peoples Day, we support you. Thank you for founding land that continues to provide outdoor adventures and experiences for us all. This is a day that celebrates and honors Native American peoples and commemorates their histories and cultures. #indigenouspeoplesday

Today is World Mental Health Day and unlike every other seasonal day,this demands its place in the spotlight. With all of us working at home, our office spaces are quiet, lacking human presence and lifeless. That social interaction we once sought is delivered through screens and a 2D plane of existence. We are all working on how beat to adapt to this new world so our people are taken care of, checked in with and listened to. In this series we asked our team members how they were dealing with their own mental health during these times. These are their stories. This post is for all our team members at DO. Remember, we connect far more deeply through our vulnerability and struggles than our victories and success. #worldmentalhealthday #mentalhealthawareness #checkinnotout

Today we remember. #911 #newyorkcity #towers #neverforget

4 Key Considerations for Starting a CRO Program https://bit.ly/3ggvrRR Thinking about building out a Conversion Rate Optimization program? Start here to learn some tips to put you on the right path to success.... #CRO #conversionrate

Read about the 3 Motivation-based Strategies you can use in your ecommerce business for the new world. #ecommerce #customerbehavior

Instagram Launches Personal Fundraisers to Provide Assistance for Businesses and Causes During COVID-19 https://bit.ly/3eTaFHk Feel Good Friday post! #instagram... #socialmedia #fundraising See more