DemandGen International, Inc.

Our brand may look different, our name will change, but our mission remains the same. We will continue to help our clients transform digitally, expand their demand generation efforts, and drive more revenue. #StrongerTogether

While 2020 is now behind us, it looks like many of the trends from last year will continue to stick around. Here's 3 things that will continue to change the way we work and market in 2021 and beyond. http://ow.ly/3xLP50D9MNK

Hold on tight to your sleigh! We’re about to slide into a new year! As 2020 comes to a close, all of us here at DemandGen wish you a holiday season filled with joy and cheer, as well as a bright and prosperous New Year. Happy Holidays from DemandGen!

Happy Thanksgiving!

Marketing's ability to communicate with clients and prospects is now more important than ever. Is it time for you to review and refresh your nurture programs? http://ow.ly/UC1150CqHSf

Debating which marketing automation platform is right for you? Here are seven key differentiators between Marketo and Pardot to consider when determining which solution is a better fit for your organization. http://ow.ly/H5qZ50Ck4QU

Do you rely on an agency to help you deliver on your marketing efforts? Here's 5 tips for ensuring a successful partnership. http://ow.ly/h1A950Ce4Fw

Marketers have struggled for decades to achieve successful attribution reporting especially multi-touch attribution. Here's a checklist for ensuring you get attribution done right! http://ow.ly/Svn150C3bOz

Undergoing change in your organization? Here's how to effectively manage change while getting your entire team onboard. http://ow.ly/9WE650C1mlS

Too many duplicates in your database can be extremely costly! Fortunately, data duplication is an addressable problem. Here are eight easy steps to a successful deduplication project, with some helpful tips for getting it right. http://ow.ly/UNf950BQiS6

Costly mistakes are not uncommon when it comes to email marketing. Check out these three critical best practices to improve campaign ROI while saving time and money! http://ow.ly/ZySR50BAM4R

As a Marketo admin, your day is a constant balance of managing new system requests, fixing system issues, and optimizing your existing setup. Here's 5 tips to help you create a best-in-class system! http://ow.ly/1r4S50Bvg26

Want to make sure your conversion paths keep prospects moving in the right direction? Optimize these four key elements and you’ll be well on your way. http://ow.ly/Gg0550AVW3W

Frustrated with velocity scripts in Marketo? Let these free, easy-to-use script generator tools do the heavy lifting for you! http://ow.ly/ZqUR50AmnRk

A Marketo or Salesforce sandbox can be used to test out features and functionality in a harmless way. If you use a sandbox, check out these pros and cons of working in a replica instance rather than your production system. http://ow.ly/jjuB50AcM3Z

Check out these three steps for a structured approach to reinforcing your data management strategy to accommodate new data sources while maintaining or even improving overall data quality. http://ow.ly/7qFM50A8A5K

Is Your Perfect Lead Scoring Model Not Cutting It? Avoid These 4 Common Pitfalls That May Be Sabotaging Your Efforts http://ow.ly/Ukio50zZmjT

Take DemadGen Radio with you wherever you go this weekend! Catch up on all episodes, including the lastest episode as David Lewis and Carlos Hidalgo share how to maximize revenue using The D3 Methodology. Listen here: http://demandgenradio.com/

During these uncertain times, one thing is clear: Sales will forever be transformed by a stay-at-home, less mobile, more digital workforce. Here's how #martech can help sales survive this unprecedented pipeline disruption. http://ow.ly/wwxD50zTPD8

Investments in marketing technology continue to be a priority for businesses across the board. Here's a quick look at how and why companies are investing in martech. http://ow.ly/f0Hm50zOfgH