Custom Legal Marketing

We’ve all heard about benefits of content marketing, but in 2021 it’s all about creating content experience. Now what does that mean? Content experience is the intersection of content marketing and user experience, where you pay close attention to how you structure your content, how you present content and the environment in which your content lives. Focusing on how your users view your content, you can help your law firm marketing strategy stand out this year. https://bit.ly/35ijeJP

Currently, law firms are embracing new forms of content such as #podcasts and #video to get their message out. But if you want to improve your content as time goes on, this article address two common problems that occur in legal content marketing. https://buff.ly/2J1japM

Hey #Lawyers, are you using Google Web Stories as part of your SEO strategy? Check out these examples of how we're leveraging this awesome platform for law firms like yours. #clmworks

Is your law firm considering implementing your own pro bono program? This article provides some best practices on creating and maintaining effective volunteer programs. https://buff.ly/2VyhXsD

Perhaps she’s grouchy because she hasn’t had any trips to the office this year. Whatever the reason, this year’s candid photo of Maple, our 13-year-old dingo & 2017 Bigger Law Firm Magazine Covergirl encapsulates how many of us feel about 2020. But it wasn't all bad... http://cleg.al/3n5wbMR

A successful client relationship will begin with a foundation of trust. If people are going to hire you, they must be confident that your firm can deliver on its promises. Since many clients will first experience your firm through its website, having a credible, trustworthy website that builds confidence is essential. Here is a website credibility checklist your firm can use to ensure your website is designed for trust. https://buff.ly/37o6amv

Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now is a great time for marketers to evaluate the impact this update has in search results. https://buff.ly/3pPLnQQ

Times that require forward-thinking are often those that make such thinking the most difficult. And 2020 certainly lives up to that description. Here are six ideas that will make an impact now and into the future. https://buff.ly/35sH5HF

As elections in the United States draws closer, the American Bar Association is encouraging lawyers to assist with poll working. With the added obstacle of a pandemic this year, finding people who are at lower risk to assist as poll workers is even more important. This is an opportunity for lawyers, and soon-to-be lawyers, to step up and serve. https://www.customlegalmarketing.com//why-lawyers-should-/

Here are some irritating design trends that website owners would do best to avoid. Knowing why these trends are bad for users will help you understand how to find better solutions. https://www.customlegalmarketing.com//ditch-these-problem/

Creating an inclusive work environment during a global pandemic while your entire staff is working remotely definitely has its challenges. Here are some top tips that can help your law firm create successful pathways to healthy work environments that allows for better inclusivity and communication amongst your law firm staff. https://www.customlegalmarketing.com//how-to-make-your-fi/

As the months go by, the reality of remote work seems to be here to stay. However, adjusting to working from home doesn’t have to be a painful process. Your law firm practice may just need a collaborative tech upgrade. https://cleg.al/3krcYp9

Google Local Service Ads are now available for law firms. This is exciting news as there has been a lot of anticipation around this offering. With Google Local Service Ads, the advertiser (your law firm) pays per lead instead of paying per click like you would in a PPC campaign. https://cleg.al/3gaUczv

Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing. Four attributes were released but only one applies to most law firms; Online Appointments. If you’re managing your own Google My Business listing, you can easily add the new attribute yourself.

Over the last 3 weeks, we have seen pre-shutdown reviews get posted to law firms’ Google My Business listings and we have seen new reviews go live in a relatively short period of time (within 1-2 days). Based on these events, we are encouraging all law firms to startup their review generation efforts. To help you get started, Custom Legal Marketing has some resources that can help.

Legal professionals work for justice for a living, and as such, are often viewed as leaders in their communities. This is especially true during crises. Law firms have a responsibility not just to make a statement about where they stand on the human rights issues at stake in America today, but to enact racial justice in their communities and workplace through a commitment to advancing diversity, equity, and inclusion. If you, like many others, have struggled to know how to address your community and your staff in light of recent protests sparked by the murder of George Floyd, here are some tips.

The past weeks have seen tremendous challenges reach a boiling point in the U.S. Amidst racism, police brutality, and a global pandemic, lawyers have much to consider in the ways they decide to run their law firms. We’ve selected some essential reads to help lawyers both address their concerns about the state of the world, while continuing to effectively manage their firm. https://www.customlegalmarketing.com//how-systemic-racism/

You probably already know that going back to normal isn’t really a thing to look forward to anymore. The pandemic has shown the legal industry that its structures must adapt to remain agile during times of duress, and in the process, it has revealed how previous methods might not have been serving law firms to begin with. During the age of home office Zoom calls, how can the work-from-home model and online tools serve not as temporary scaffolds, but as opportunities to re-imagine a better law firm?

Close to 70 percent of lawyers lack connections with the media. This is a problem. The media helps build up lawyers’ credibility with the local community, and media exposure plays a large role in attracting new clients. Engaging with the media can be daunting, but it doesn’t have to be after you’ve read these 11 tips.

You’ve probably seen it yourself: lawyers have doubled down on posting content related to COVID-19. Here’s how to stand out in a marketplace that’s been flooded by the same type of content.