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An infographic combines images and texts that work together to present an idea clearly. Made well, it both educates and increases audience engagement. Keep these things in mind when creating your next infographic: http://ow.ly/Nwlu50Byblp

Brand guidelines should inform more than just logo usage and branded visuals. It should also cover your brand's voice and tone. Answer these four questions to keep content consistent across your messaging platforms: http://ow.ly/WqAo50Bybj0

Are you producing content without considering your SEO strategy? Here are SEO basics every content creator should keep in mind: https://www.conve.com/writing-for-seo/

Are you using Google Search Console to inform your content strategy? This free tool connects to your website and lets you know which content is performing best and what search queries people are using to find your website. Here's how to take advantage: http://ow.ly/XiU550Bybcp

Understanding the appropriate target audience for your organization’s message is critical to ensuring success. Determining who matters can be difficult. All audiences have value, but you must figure out who has the most value to you. Here's how: http://ow.ly/AmJK50Byb3i

Social media is one of the easiest ways to publish content and reach your audience. It can be easy to set a schedule and get caught in a routine that isn't actually serving your brand and your goals. Here's an easy way to conduct a social media audit and make sure your strategy is working for you: http://ow.ly/dwvy50ByaXK

COVID-19 continues to put communicators in a tough spot as we're writing for an increasingly anxious and worn down audience. Here are three ideas to keep in mind as you craft messaging amid an ongoing pandemic: https://www.prdaily.com/writing-for-a-weary-worn-down-work/

What are you trying to say? Who are you speaking to? What channels you are using? Answering these questions serves as the starting point for an effective communications strategy. Read more: http://ow.ly/Z3jB50ALNjk

The world is slowly reopening, but many journalists continue to work remote. Their changing schedules reflect a need for pitching efforts to change as well. Here are some tips: http://ow.ly/6G9H50ALNi8

The video storytelling that’s emerged this year illustrates how video can be an effective crisis management tool. Here are examples of companies that have harnessed creative storytelling through video: http://ow.ly/Hzea50ALNhg

In today's business environment, communications professionals are releasing the majority of their messaging online. Content creators need to have a basic understanding of SEO to make sure that their content is found. Learn more: https://www.conve.com/writing-for-seo/

Communications is an ever-evolving field. Finding a good podcast is one way to keep up with the changes and learn about new tactics in our industry. Here is a list of podcast recommendations for communications professionals: http://ow.ly/woDU50ALMZq

Do you know how to spot misinformation? Become a more savvy consumer of online data with the tips in this infographic. http://ow.ly/56b650ALMWJ

A good brand style guide acts as a reference point for all the teams working with your organization. It should cover brand identity basics such as font, logo, and messaging guidelines to ensure your audience can continuously recognize your organization across all its assets. Learn how to create your own. http://ow.ly/2KDA50ALMU4