Karie Kaufmann

Do you know what REALLY drives your prospect’s decision to buy or not buy? The research is consistent, and the answer is clear But is your marketing and sales process designed to address their primary decision-making criteria? ... . . . #decisionmaking #salesprocess #salesandmarketing #marketingtips #thoughtprocess #customersatisfaction #businesscoaching See more

Is your hiring system designed to attract people who already share your core values and are motivated by your company’s purpose? Hire for character, train for skill . .... . Brad Sugars #HRtips #humanresourcesmanagement #recruiting #corevalues #companyculture #Companyvalues #CharacterMatters #businessstrategy #coachingtips See more

For once, I’m not talking about Zoom. I’m talking about the fact that your team isn’t hearing you. How to know if you’re not being heard: You sense this is just a job for them... They are ok with day-to-day tasks, but they miss the big picture You frequently facepalm over how they make decisions (why would they handle this situation that way?!) If you can identify with any of those statements, your team is disconnected from your purpose. What seems clear to you isn’t clear to them. Fixing this is likely multi-faceted (reach out if you want to get into particulars about your business), but a good place to start is to over communicate WHY Why do we exist, why these goals, why does this particular task or project matter to the customer, etc. When people feel connected to the why, duties and responsibilities become a path to a purpose. . . . #corevalues #findyourwhy #communicationskills #teamgoals #leadership #leadershipskills #businesspurpose #purpose

One of the commitments I make to my clients is to always be truthful to and about them and their business. Nearly every time I bring this up with a new client they respond, Yes, please do! Don’t sugarcoat stuff - just give it to me straight. I know they genuinely mean it. They wouldn’t be working with me if they weren’t open to feedback and improvement. ... However, I can tell you with certainty that not everyone actually wants the uncomfortable truth, most don’t enjoy it, and 32% of people actively avoid it altogether. So how can you get the information you need to help you grow, without the tension or uncomfortable conversations? Here are some tips to seek out the insights you need in a healthy, positive and productive manner. . . . #constructivecriticism #communicationtips #businesstips #truthbomb #Feedbacktime

A business works FOR you, not BECAUSE of you. . . . #businessownership #ceomindset #entrepreneurlifestyle #goaloriented #goalsetting #businessgoal #buildabusiness #workhardplayhard #coachingtip

I know are two of the most dangerous words in business. It’s your brain’s inner teenager staring at your problem with crossed arms and a scowl. To challenge your thinking, try asking someone you trust to honestly critique the situation (or your behavior in the situation) and resist the desire to defend or explain. ... Instead, respond with, Isn’t that interesting? Be as curious and open-minded as if you were a bystander in the situation. It’s hard. But it will break your cycle of stinkin’ thinkin’. . . . #challengeyourself #curiosity #growthmindset #changeyourmindset #problemsolving #bestadvice #AlbertEinstein

Ring light Green screen Wireless mic ... Doing a dry run for the ASI Show Digital Expo coming up on Feb 3-4th! If you’re an ASI member, register now to source the latest products, connect with industry colleagues and of course, hear me speak! I’m excited to be the keynote speaker, where I will be sharing 3 things to rejuvenate your business in 2021. Can’t wait! . . . #ASIDigitalExpo #virtualevent #keynotespeaker #businesstips #executivecoaching #planning

When you can look at the good and the bad and say with peace of mind that this too shall pass, you truly are ready for anything. I’ve been thinking about Tony Hsieh a lot since his passing several weeks ago. His story is tragic, but his impact lives on. A little reflection on both the good and bad can provide some much needed perspective.... . . . #selfreflection #perspectiveshift #bestadvice #leadershipquotes #ceomindset See more

What’s even worse is when your product or service is exceptional, but your marketing and sales process suck, so your business still winds up compensating with discounts. So if your sales strategy currently relies on discounts, what’s the root cause? Average product or service... Boring (or non-existant) marketing Ineffective sales process If you solve the right problem, your business is free to compete based on VALUE, rather than on price. . . . #ExceedExpectations #salestips #marketingstrategy #createvalue #customerexperience #WOWservice #bestbusiness

If you run a business, one of your most valuable (and fulfilling!) roles is to serve as a mentor to your team. Check out this piece I wrote for Greenville Business Magazine on the qualities of a great mentor: 1. Keep growing to help them grow... 2. Be a listener 3. Be transparent Read the full article at: http://www.greenvillebusinessmag.com//being-a-great-mentor . . . #mentoring #leadershipdevelopment #magazinefeature #businesswoman #coachingtips

We made it!! And now to make sure 2021 is everything we cautiously hope it will be My clients and I compiled a list of some of our favorite annual themes and driving thoughts that might help. Personally, these are things that help to shape my thoughts and behaviors throughout the year, and more importantly, to help manage emotions when making tough decisions.... Do you have a theme for 2021? . . . #intentions #whatdrivesyou #readyfor2021 #mindsetmatters #businesscoach #growth #themes #focused #decisionmaking

Let’s go 2021 we’ve been waiting for you! . . . #goalsetting #happynewyear #freshstart #scaleup #businesscoach

Do you bounce from one task to the next all day? Or find yourself at the end of the day wondering where the time went? If you’re just trying to keep up, who is actually moving the business forward? . .... . #focused #energymanagement #timemanagementtips #resultsdriven #entrepreneurlife #businesscoach See more

Ok, so it’s finally 2021. Where’s the switch? Oooohhh, there’s not one. So have you adapted to WIN this year, or just trying to NOT LOSE?... . . . #changeyourmindset #foodforthought #businessowner See more

Sometimes the right thing to do is to suck it up, buttercup and press on. Other times the most productive thing you can do is to rest. Take care of yourself so you can take care of others. . .... . John Delony #takecareofyourself #selfcare #WellnessWednesday #wisewords #servantleadership #leadershiptips See more

Winnie the Pooh sits on a log and thinks all day. He rests. He chats with a friend.... He enjoys simple pleasures. And he’s worth billions. (Disney’s highest grossing media franchise, according to Wikipedia.) Moral of the story: sometimes doing nothing is good. You should try it this week! (P.S. I have my 10-year old #quoteaddict daughter to thank for this one too!) . . . #takeabreak #disneyquotes #rechargeyoursoul #donothing #bestadvice #winniethepooh #successmindset #ceomindset #selfcare

Today, don’t worry about what you have to do. Just focus on who you want to be. . . . #weekendvibes #weekendmood #beyourself #focusonyourself #mindfulness #mindfulliving #alwaysimproving #workinprogress #quotestoinspire

Weary world, rejoice! May your soul feel it’s worth. #ohholynight Merry Christmas. Love, The Kaufs .... . . . #christmas2020 #familyfirst #businesscoach See more

How can you be less stressed while continually striving for new goals? How can you be both content AND motivated? These emotions sound like they’re in conflict, but they don’t have to be, if you practice these two things regularly... . . . #goalsetting #reflection #intentions #businesstips #ceolife #businesscoach #jimrohn #growthmindset #celebratesuccess See more

If you need to clean out a closet, you know things will get way messier before they get better. The same is true of cleaning up stuff around your business. That’s why systems often get pushed to the back burner. But sometimes you just have to slow down so you can speed up.... Here’s a great tip on how to get your team involved in the process, and make business improvements go a lot smoother. . . . #system #processimprovement #optimizaiton #teamwork #betterbusiness #businessmanagement #coachingtips

SYMPTOMS: Business challenges, overthinking, overwhelm, worry, lack of clarity, fear CURE: Action As Zig Ziglar said, go as far as you can see, and when you get there you will always be able to see farther.... So if you’re not sure what path to take, just pick one. And if that doesn’t work out, change it. Even going in the wrong direction will take you farther than going nowhere. . . . #takeaction #zigziglar #ceolife #entrepreneurmindset #dontwait #overcomeobstacles

Last year: a sleepy man and his not-so-peaceful sheep. This year will be different, but I hope your weekend is full of lots of whimsy and a little candy. . .... . #happyhalloween #weekendfun #TGIF #mompreneur #couplegoals #covidhalloween See more

Do you struggle with distraction or procrastination? That’s part of being human. Rather than beating yourself up about it, learn how to leverage your strengths and hedge against your pitfalls.... Here’s a tip on how to plan your week according to your personal strengths & weaknesses, so you can set yourself up to succeed. So which one are you - a Starter or a Finisher? . . . #getstarted #getitdone #businessplanning #timemanagement #productivity #beproductive #coachingtips #entrepreneurgoals

A truly great company is one that would leave a hole if it disappeared. One that your employees, customers and the community would all miss. It’s a business that is not just built to last, but that is worthy of lasting. A company that serves. Cheers to all you entrepreneurs, working hard every day to build a great company that makes a great impact.... . . . Jim Collins #entrepreneurship #businessowners #goalsetting #ceomindset #goodtogreat #builttolast See more

The winners will be determined by how well your team works together under pressure. How fast How focused How synchronized... How productive How committed Is your team running like a well-oiled machine behind the scenes? . . . #teamwork #efficiency #synergy Scott Galloway #winningteam #finishstrong

Do you want your under-performing employee to SLIGHTLY improve? Probably not. You probably expect significant improvement, and consistency going forward. But have you ever noticed that some under-performers will improve for a while, then slowly slip back into their old ways?... Why do we say and do things to ensure that they barely hit (but not maintain) the minimum standard? Because you don’t realize that’s what you’re doing. Check out this video to learn how you might unintentionally be perpetuating the situation . . . #ATeam #EmployeeEngagement #HRTips #BuildYourBusiness #HighPerformanceHabits #BusinessCoaching