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Keep an eye on your Phrase Match things are getting looser.

I'm determined to crack YouTube and get something with a decent ROAS. Shopping for YouTubehopefully this is the one! #googleads

CYS helps RED Digital Cinema develop their Google Ads strategy

We're starting to get access to these "Conversion Sets" in Google Adsso we can tilt the TargetCPA bidding to focus on important conversions. Super helpful. As we've leaned into bid automation we've also ended up measuring more types of conversionslike time-on-site or page depth. Not traditional 'leads'. Now it looks like we're going to be able the get the best of both worlds. Feed the TargetCPA or MaxConversions models tons of databut also tell them to "focus on these co...nversions specifically" #googleads

Google's bid automation has been getting better for a long time. And now in some cases it's really become impressive. Two years ago you wouldn't have been able to convince me to give up our manual bidding process, but now... Here's a brand new Smart Shopping campaign that's posting 30x ROAS. Compared to 6x for the standard shopping campaign. That's really something.... #googleads

Consecutive months, record setting ROAS #GoogleAds

Hello Snap Ads. 12.9 ROAS from a small test campaign. We're working on validating those measurements in Google Analytics. There's something here for sure.

Record high ROAS by month two.

This is what your organic search graph should look like!

I have a cool presentation I'm working on for this. We're doing a killer project tying up influencer campaigns and remarketing campaigns for a beauty brand. 10x ROAS. Scaleable. Building campaigns and audiences programmatically via Google Ads API. Fun stuff. #googleads #ppc #remarketing

Custom CTA colors on Google Responsive Display Adscool! #googleads #cta

This one's so good I almost don't want to share. These new Responsive Display Ads, with Video. Wow. https://buff.ly/2Hg6FmR

First time working with this connection between Google Ads and Salesforce. Each stage of their deal flow can be imported directly from SalesForce into Google Ads as a conversion, including the actual conversion $ amount. This is cool #googleads #salesforce #conversions #leadgeneration #roi