USC Annenberg Center for Public Relations

"The nationality of a brand attains growing political significance in today’s marketplace," Director of the USC Center on Public Diplomacy Jay Wang states in his essay "Does Brand Nationality Still Matter?" Read more: http://annenberg.usc.edu/relevance #PRFuture #ASCJ #RR2021

Peppercomm's Ann Barlow describes how communicators can embrace quality research principles to "better understand those whose experiences differ from and mirror our own" in her essay. Read more: http://annenberg.usc.edu/relevance #PRFuture #ASCJ #RR2021

According to the results of the @Center4PR’s 2021 GCR survey, during the next four years, 84% of the general public, 84% of journalists and 86% of PR professionals believe the polarization of opinion on social issues will stay the same or increase during the Biden Administration.

#InaugurationDay Special! Season 2 Episode 4 of #PRFuture is out today. Join CPR Director Fred Cook and CPR Senior Research Fellow Dr. Ulrike Gretzel as they discuss the preliminary results of the 2021 Global Communication Survey. Listen here: https://apple.co/3sKTMqc #Purpose #ASCJ

CCO & SVP Global Public Affairs of ChromaDex Megan Jordan emphasizes "it’s important to keep pace with the resulting evolution of the brand and purpose." Read more: http://annenberg.usc.edu/relevance #PRFuture #ASCJ #RR2021

Ron Reese of Las Vegas Sands discusses how time, commitment, open dialogue and trust can build long lasting relationships between U.S. companies and China in his essay. Read more: http://annenberg.usc.edu/relevance #PRFuture #ASCJ #RR2021

Sharing our livestream with MuckRack today on "Politics, Polarization and Purpose"... https://fb.watch/31x1uMhI9k/

Your vote is your voice. #VoteOn

Our 2021 Relevance Survey data shows Facebook (46.1%) and Instagram (17%) will be the top two social media platforms used most often to share opinions on social issues in 2021. #PRFuture #Relevance #ASCJ #RR2021

"The recent trend of brands engaging in purpose-driven conversations has been amplified by the events of 2020," Professor Burghardt Tenderich explains in his essay "Projecting Your Voice: How To Engage In Purpose-Driven Conversation." Read more: http://annenberg.usc.edu/relevance Download the full Trends and Best Practices in Brand Purpose Communication Report: https://bit.ly/3jZoZ4w... Overview: https://www.linkedin.com//how-engage-purpose-driven-conve/ #PRFuture #Relevance #Purpose #ASCJ #RR2021

"As a company built on information, protecting the integrity and credibility of that information is imprinted in Google’s DNA," Google's VP of Global Communications and Public Affairs Corey Du Browa explains in the essay "Why Google Cast Its Vote For Election Security." "That’s especially true when it comes to protecting election information."... Read more: annenberg.usc.edu/relevance #PRFuture #Relevance #ASCJ #RR2021

SEASON 2 Episode 1 of #PRFuture officially released today! WE Communications Global CEO and Founder Melissa Waggener Zorkin is our first guest of the new season and is now streaming on all platforms! #Purpose #ASCJ Listen here: https://apple.co/37SQ1XT

"The work of enabling organizations to become more diverse, inclusive, and equitable is both newly relevant and newly urgent," states Margenett Moore-Roberts in her essay titled, "Diversity Officers Are More Relevant Than Ever." Read more at: http://annenberg.usc.edu/relevance #PRFuture #Relevance #ASCJ #RR2021

It's not too late to RSVP! The 2021 Relevance Report Virtual Launch Event and Live Discussion kicks off this Thursday @ 5 p.m. PT. Join CPR Director Fred Cook and PR leaders as they discuss industry trends going into 2021. RSVP: https://uscannenberg.formstack.com/forms/relevance_report #PRFuture #Relevance #ASCJ #RR2021

Live experiences have changed drastically since March. In her essay, Havas Street President Adrienne Cadena explains what we can expect from live experiences in the future. Read more at: http://annenberg.usc.edu/relevance #PRFuture #Relevance #ASCJ #RR2021

"Athletes will increasingly advocate for the social and political issues that are important to them with their new found influence," states KTStewart CEO and Founder Kirk Stewart in his essay "The COVIDization of Sport." "This new activism is likely to cut both ways further solidifying hard core fan support or alienating those who see sports as a place where they can escape politics." Read more at: http://annenberg.usc.edu/relevance... #PRFuture #Relevance #ASCJ #RR2021

Mark your calendars for next Thursday @ 5 p.m. PT and RSVP for the 2021 Relevance Report Virtual Launch Event and Live Discussion! Join CPR Director Fred Cook and PR leaders as they discuss industry trends going into 2021. RSVP: https://uscannenberg.formstack.com/forms/relevance_report Download the 2021 Relevance Report: http://annenberg.usc.edu/relevance... #PRFuture #Relevance #ASCJ #RR2021

"Every leader knows there are times to be the catalyst for change," states WE Communications Global CEO and Founder Melissa Waggener Zorkin. In her essay titled, "Are We Using Our Inside Voices?" Zorkin stresses the importance of including a broad group of your most important stakeholders: your people. Read more at: http://annenberg.usc.edu/relevance... #PRFuture #Relevance #ASCJ #RR2021

"Now and for the foreseeable future, we are more likely to view other people (particularly strangers) as a danger or a threat," states Professor Jeffrey Cole in his essay "The Psychological Impact Of 2020 May Last For A Very Long Time." Read more: http://annenberg.usc.edu/relevance #PRFuture #Relevance #ASCJ #RR2021

"All over the world, young people are pushing back against the status quo. And it’s working," says Brenda Gonzalez in her essay titled "Youth Activism is Creating Lasting Change." "We have seen how youth activism can drive voter turnout in unprecedented ways." Read more at: http://annenberg.usc.edu/relevance... #PRFuture #Relevance #ASCJ #RR2021