Business Builders

A CHALLENGE TO PROFESSIONAL SERVICE BUSINESS OWNERS WHO REFUSE TO BELIEVE THERE IS ANYTHING MORE TO LEARN ABOUT MARKETING Explore THE FORMULA FOR MARKET DOMINANCE and then tell us you've learned nothing of value for your business! We believe The Formula for Market Dominance should drive your website’s contentand your social media and ALL your advertising. See for yourself.... The goal of your marketing should be messaging that, Convinces your potential clients (customers or patients) they would be making a huge mistake to choose any business but yours for the type of services you provide. DOES YOUR MARKETING ACHIEVE THIS? TTHE FORMULA FOR MARKET DOMINANCE is built on the premise that people are intelligent but have been tainted by an inadequate, bureaucratic educational system, a mainstream media that wants to distract us away from what is important, and an entertainment industry that continually spits out nonsense. But no matter how hard these entities try to degrade our intelligence, they fail. And we prove it time and again through THE FORMULA FOR MARKET DOMINANCE. How often do you want to rush home from work just to turn on TV or YouTube to watch commercials? How many commercials that try to capture your mind are an insult to your intelligence? How often does the news media focus on a celebrity scandal rather than educating us on a potentially unconstitutional piece of legislation about to be voted on by Congress? How many of your kids can’t wait for Monday morning to arrive so they can go to school because our educational system provides them a wonderful and exciting learning experience? For a host of reasons beyond the scope of this post, these issues stand in the way of ad and marketing agencies from creating good, honest, intelligent marketing that not only works but enables worthy businesses to effortlessly capture as much market share as they want. These problems caused the marketing and advertising fields to forget how to do it right. Yes, decades ago they did know how. Messaging that validates the intelligence of the marketer's audience gets people to take action.

Why People Hate Watching TV and YouTube Commercials Small Business Owners Need to Know Why The economic crash of 2008 devastated most small businesses. Although a substantial number have at least somewhat recovered, most business owners find their advertising and promotion are not driving in the volume of business they enjoyed during the early 2000s. ...Continue reading

Don't Make This Costly Marketing Mistake Certainly, it is vital for any business to clearly identify its target markets. If you define your market segments correctly, you have a chance of creating communications that will drive in business. However, in order for your marketing to generate an abundance of business, you must understand ALL OF THE COMPONENTS OF STRATEGY, especially in an economy that is still somewhat sluggish.

A Model Public Relations Program: Its Glory and Demise Although this public relations program was undertaken in the 1980s, it still is relevant and may provide you a valuable lesson concerning what to do and what to avoid. What has changed today are the available tactics, such as websites, social media, online video, and Internet advertising. The underlying strategy, however, to gain public awareness of your business at the expense of a larger, more recognized competitor is applicable today and may always be so. This article may provide you with ideas you can employ to turn your business's perceived weaknesses into strengths and reap the rewards, if you are patient.

How to Choose a Marketing Consultant Key #1: Qualifications Unlike lawyers, accountants and doctors, marketing consultants do not require an undergraduate degree in marketing, let alone a trade license. There are those calling themselves marketing consultants who majored in graphic design, English or accounting. Others providing marketing assistance have come from fields including broadcasting, journalism, sales and photography. Some marketing consultants have never even atte...Continue reading

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