Social Life

Well, you incredible group of people, the time has come. I've decided to transition to fully focusing on my other company(ies) Aura Ventures, The Green Heart, Flora Apothecary. We are doing incredible things, and making the world a better place, so it takes ALL of my attention and then some! Feel free to follow the journey over on those pages. Thank you for your support over these last few years! All my best, always, to you, your dreams, and your businesses

You might find out that you were good at it all along...

Where is your heart leading you?

I'm so sorry I've been silent on here, loves, but I've been busy working on this

Anyone else going?

Should you spend your time and money on the trendy Instagram Loop Goveaways? My answer? A hard no. Even if you get a significant spike in followers, they most likely will not be your target market. They’re only following you to win a prize. As soon as the contest is done, they’ll leave your account. The massive spike and following deletion of those followers will cause major red flags to be placed on to your account. This will lower your reach and engagement metrics (remember that engagement rates are all that really matter, not follower counts). The long answer, and breakdown of what an IG Loop Giveaway is can be found in @Later’s article below.

Who wants to join me?

Late last year, in the chaos of privacy concerns, Facebook announced that it was building a "Clear History" tool that wouldn't be released until late this year. People will be able to clear their browsing history, just like you can with a clear history search engine tool. Advertisers and marketers started freaking out because this will impact the very same data that they use to create highly targeted ads, and Facebook says that that is a probable possibility. Retargeting campaigns are going to be hit the hardest. The Facebook pixel won't be able to be used for ad purposes, should people disconnect their off-site activity. Here's more from Agorapulse:

What do you think? Should you be the face of your company? (via Entrepreneur)

The fastest ways to bring traffic to your new site (via Neil Patel). #seo #webdesign

I couldn't agree more with this article! In the few Facebook Groups that I'm in, inevitably there are countless inquiries into what businesses women could start that would be cheap to start, easy, and make six figures. To which, I have my typical questions, some of which are covered in this article. There is SO much focus on the perceived easy success of IG fame or influence or six-figure businesses. The photoshopped photoshoots with the scripted struggle stories all mislead people to think that being an entrepreneur is "easy" or "quick", and it's neither. How has being an entrepreneur differed from what you had thought before starting the journey?

Someone gets me!