Brad Howard Agency

Ever feel like your marketing campaign bringing you new business is put together like this picture? I sure do when I look at new clients accounts that have been trying to run their business talking to prospects and trying to close their own deals all the while they're placing their own ads, writing their own message, and monitoring their own campaign results... When I get into their accounts it literally looks like a jigsaw puzzle exploded. ... It’s tough, because ads can be done in so many different ways on so many platforms that can make your head spin... All the features are accessible with one ad account; You simply have to put them together. But, there’s a method to putting a jigsaw puzzle together, right? First you start with the corners, then you move to the edges Then to the center... But you need the box top which gives the 'birds eye' view of the whole picture. That’s what we do... You can even play and have FUN too because you'll see your business making money from the new deals coming your way... We give you the 'box top' to generating new deals for your business so you can focus on what you do best... Selling your prospects on why they should work with you! Would you like details so you can stop doing everything in your business?

Part Three: The 3rd and final element is the marketing copy itself. Not the first like most marketers think, but the 3rd! Why do I say that? To help you understand that lots of people write a marketing message and put all their eggs into the headline and the message...... Whether that be an email with subject... A sales letter or video with headline... Or a funnel selling their latest thing... And I get because I've done it too. I've agonized over every word or phrase losing my mind over syntax, nouns, and verbs that I thought would make me cheddar. Then the average joe marketer throws together an offer in 15 minutes and do little research to make sure they've targeted the right audience. This element that is not as important as the audience and offer. Like I said, the audience and the offer can do the heavy lifting for a mediocre message, but not the other way around. Audience + Offer + Message = Marketing Magi

Part 2: The next most importance piece to your marketing... Most business owners and copywriters believe the most important piece of their message is the headline and lead - the opening 300-500 words of the message. Nope again!... The second element in order of importance is the offer! You can be a mediocre copywriter... Your message can be meh... But if your offer kills it aligning with the deepest needs of your audience... The offer will do the heavy lifting, and you marketing will still magnetically draw in sales. The offer is not just your core product or service. It's everything a prospect gets with it - every bit of customer service, every bonus, every discount, every deliverable, and every bit of information all packaged together with a bow on top. And also what does your audience need to do to get it? The right audience exposed to the right offer can suck in money like an industrial shop vac. The right audience and the right offer can again make up for messaging shortcomings... And it can make or break your marketing campaign. The right audience with a great offer will always outperform the wrong audience with a great offer or the right audience with a weak offer and a great message with automation. Stay tuned for part 3...

Part 1: Audience, offer, copy... The order of marketing importance. The holy marketing trinity! Have you ever stopped and really considered it?... What I'm talking about is how you have to think about any marketing message you put out into the ether... Who exactly do you serve? Who exactly are you talking to? Have you targeted the right people? Does your message align with your audience with what it is that they most desire? Surprisingly, so many business owners haven't stopped to really consider this. That can lead to marketing campaign ruin... Because a weak audience or the wrong audience, no matter how good your marketing copy is or how super-fancy your marketing automation may be, it will flat on it's face if sent to the wrong audience. But if you know that your audience wants something very specific, they crave something very specific, and you can offer them that very specific thing, you don't have to be the world's best copywriter by ANY means. If you have a hamburger stand, what one thing would you do to sell more hamburgers than the other hamburger stand down the street? Have the best buns? Best beef? Best fries? Nope. None of the above. Sell to a starving group of people! Stay tuned for the next most important part...