AMASV

Have you visited our job board? We post jobs that are tailored from entry level to senior level marketers! Learn more: https://amasv.org/jobs/

It's #NationalEmployeeAppreciationDay and a great way to celebrate the end of a log work week. To all of those hard working people out there in the workforce, your hard work is recognized today!

Our friends at the @SacAdClub are hosting a virtual happy hour today at 5:30! More details here: https://www.eventbrite.com/e/aaf-sacramento-social-hour-tic

It's #NationalGrammarDay and the perfect time to indulge in a book, blog, or magazine where you might learn to turn a phrase or a new word!

March is Women’s History Month so let's celebrate! Did you know? In 1910, the J. Walter Thompson Agency introduced an all-women team of copywriters, the "Women's Editorial Department" led by Helen Lansdowne Resor #womenshistorymonth #womeninmarketing

Agencies, which of these challenges do you struggle with? Future of Marketing conversation with Centro Live NOW! !

This Juneteenth, make some time to listen to Black voices and reflect on how you can be a better ally.

Resources for white folks to educate other white folks, to address our inherently racist society.

There is a diversity and inclusion issue in ad tech.

We've had a few people ask, "What is OTT?" Here's a primer on OTT, or Over-the-Top and a few key notes on why its important to include in your marketing and advertising strategy. OTT is the fastest growing segment of online video consumption, and reaches those that have disconnected from traditional cable and satellite TV services. With increasing numbers of 'cord-cutters', SmartTV users and streaming apps OTT is an important tool in the marketer's tool kit. Join us tomorro...w at noon to learn more! https://AMASV.webinarninja.com/live-webinars/255284/register See more

This week AMASV is excited to hear from Matthew Fanelli, SVP, Digital, at MNI Targeted Media. Matt will share insight into emerging trends in OTT and his perspective on how brands are evolving to keep up with changes in digital! Friday, April 10th @ noon Pacific https://lnkd.in/gVJ7tNN

Today, local marketing expert Sierra Summers led our #AMASV webinar on creating effective & empathetic communications during the #covid19 crisis. Tips for #covid19 marketing communications: - Make it personal. Be real & avoid heavy-handed formatting. - Always center your customers & how your business can help them. Think about what those customers might need right now & how you can provide solutions, not just products. ... - Don't lead with COVID-19. Focus on a solution, like "Pay what you can" or "Are you OK?" - Offer a discount for cash-strapped customers. - Highlight the most valuable information at the top. Your customers need to know: are you open, how you can help, how you're taking extra precautions & how you'll protect them from exposure. - Think deeply about whether your messaging fits your brand, is sincere, stands out from what other brands are saying, is not capitalizing on this crisis, and will make you proud when this crisis is over. - Use best practices for ADA accessibility. - Send your emails from a person, not a general alias. - Consider NOT emailing. Take time to call or videocall your customers and ask, "How are you doing?" Boost your social media efforts. - Make sure your internal & external messaging match up. Support your STAFF. Make sure they're OK. Receiving great support enables staff to continue providing quality customer service. http://amasv.org #marketing

Wonderful webinar from our friends SwellShark Here's a quick screenshot highlighting consumer expectations.

Thanks to former AMASV President Meagan Douglas for sharing this, and thank you to Dry Diggins for the many ways you support the greater Sacramento Community!