Allison James Estates and Homes

Finding success on social media isn’t as easy as simply jumping onto a social media platform and posting anything at any time if you’re hoping to see high engagement and an increase in followers these days. Having a strategy for your social media marketing is crucial because it acts as the foundation for all your goals and content. It allows you to save time, utilize relevant tools, and ensure that your marketing is sustainable. Luckily, at Allison James, we understand the importance of utilizing social media. Join us for our National Webinar on March 25th, 10 am PST/1 pm EST to learn more about social media tools that will help you with your marketing strategies. Head to the link in our bio to register.

At Allison James, we pride ourselves on representing our core values in all that we do. We are a family-owned and operated real estate brokerage committed to making all of our agents feel like family. With our 100% commission structure and our promise to provide 100% support for all of our people, we provide better service, better tools, and the freedom to run your business your way. We’re here to support you in your real estate goals, and that means that we will always make time for you because we care about who you are on a personal level.

Are you brand new to real estate? We know that starting your career in this industry can be a bit daunting - that’s why we created a program just for you. The Allison James Coaching Program includes a 12-week course that prepares you for the ins and outs of being a REALTOR, including teaching you how to use and develop business plans, how to create follow-up guides, tips for working with buyers and sellers, and more! DM us to find out if this program may be right for you.

In order to achieve a new goal that you’ve set for yourself, your habits will need to change. Growth is uncomfortable, which means that when you set your sights on a particular goal achievement, you will likely need to make shifts in your day-to-day that feel a little scary. Whatever your goals are as a real estate agent, we are here to support you. Send us a DM to see how switching to Allison James can get you out of your comfort zone and on the path to success in your real estate career.

What’s your current commission split to your brokerage? 30%? Maybe even 40%? Where is that money actually going? At Allison James Estates & Homes, we offer our agents a 100% commission structure. We want our agents to keep as much as possible in their own hands, and why shouldn’t they? They worked hard for it! Head to the link in our bio to find out more about our agent plans, technologies, support, and tools.

Meet the newest member of the Allison James corporate team, Anais! Anais is a new mom and aspiring top producing real estate agent. She considers organization and time management to be the skills that have made her life more efficient, both professionally and personally. Her most significant accomplishments are receiving her Bachelor’s degree in Psychology in 2019 and becoming a mother to her son. Join us in extending Anais a warm welcome to the Allison James team.

From our entire Allison James Family, wishing you and yours a safe and happy New Year. Cheers to a healthy and prosperous 2021 to come.

With the increased focus on creating quality social media content, video editing has become an essential part of marketing your brand, but it does not have to be complicated. Whether you need to make a video out of your listing in less than 30 seconds, or if you want to start a video from scratch with music, speed control, and captions, we’ve got you covered with three of our favorite apps that can help you create epic videos for free or at a very low cost. 1. Inshot: InShot ...Video Editor takes your existing video and allows you to resize it to various aspect ratios, and you can easily resize and crop your video to fit Instagram Stories. 2. Magisto: While it’s got some serious techie features, the app is still super easy to navigate, and you can even use one of Magisto’s video templates to get you started, and then edit using their Smart Storyboard tool. Plus you can create a video out of your still images that still looks and feels like engaging footage. 3. Tiktok: Tiktok is packed with user-friendly video editing features that make it one of the most versatile editors out there. From adding music and sound effects to dynamic transitions, and video filters to rival VSCO, TikTok has some serious video editing capabilities for on-the-go. Do you have any favorite tools that didn’t make our list? Share them in the comments below!

So we’ve talked about how important it is to create a social media plan as we move into 2021. But getting started can be a little overwhelming. Here are a few of our favorite tips for a fool-proof social media plan. 1. Be consistent. Research when your audience is online, and plan to post weekly during those times. ... 2. Establish your signature content themes. Pick a few topics that are central to your brand, and run with them. 3. Decide on your brand style, and stick with it. Be consistent with your verbiage, the types of captions you post, and the hashtags you use. 4. Aesthetic is everything. Find a filter that represents your brand, and apply it to all of your images to create a cohesive look and feel to your page. Once you are clear on what you want to get out of your Instagram page (whether it’s leads, referrals, direct sales), you can utilize these tips to measure the success of your growth.

Social media is no longer just a highlight reel. It's a space to grow your community, meet new people, exchange knowledge, and seek content of value. One factor that will guarantee growth on your social media channels is authenticity. Keep listening for a few of our favorite ways to increase your engagement on social media and establish trust with your audience.... How do you use your social media to create authentic connections? Let us know in the comments below.