100% Pure Roseville

NEW PRODUCT ALERT Our Retinol Restorative Overnight Balm is the new nighttime skin care product you’re missing in your lineup. How to use: Every night, warm a small amount of balm in your hands, then apply a thin layer onto your face. Let the product work for you while you get your beauty sleep! ... PRO TIP: It’s important to wear this balm ONLY at night. Retinol promotes cell regeneration; new skin is delicate and should not be exposed to the sun while wearing. You’ll need to make sure to wear SPF the next day. To all our lovely, Vegan fansthank you so much for hanging in there with us during this transition. This is officially our last non-vegan product 100% PURE will be making EVER. Going forward, we will only be launching VEGAN products! We’ll now start to reformulate old products to be vegan, too.

Introducing our brand new line of USDA and NSF Certified Organic skin care. Each collection High Potency, Rose Water (featured), Cucumber Juice, and Matcha is crafted with only the highest quality 100% organic ingredients and is scientifically formulated to soothe, hydrate, enliven, and protect your skin organically. Available starting September 8, 2016!

You're invited to a launch party unlike any other. On Thursday, September 8th for ONE DAY ONLY, discover for the very first time our brand new line of certified organic skincare and "Pay What You Think is Fair" for any one item of your choosing. All proceeds from these sales will be donated to the Animal Rehabilitation Center at Forget Me Not Farm in Santa Rosa, CA. Don't miss this one-of-a-kind event!

Introducing: The all new Pretty Naked II Palette. From the clean palette that started the naked movement. The original, now refined 10 years later. Exclusively formulated with fruit pigments and anti-aging oils. In new sultry and universally flattering shades. NO synthetic fragrances. NO parabens. NO synthetic dyes. NO artificial preservatives.... https://www.100percentpure.com//fruit-pigmented-pretty-nak

Been eyeing some new skincare but want to make sure you love it before committing to a full size? This special offer is for you! Now with your purchase of $50 or more, get a FREE must have mini of your choice: Herbal Detox Mask, Aqua Boost Hydrating Mask, Brightening Serum, Vitamin A & CoQ10 Wrinkle Smoothing Night Cream, or Super Fruits Reparative Cream. In store only now through July 9 while supplies last.

Planning the perfect festive look for the 4th? Pick up our limited edition, in-store-only Red, White, & Bloom Set and get a FREE 10-Free nail polish of your choice! Set includes: Pomegranate Oil Anti-Aging Lipstick in "Poppy" Luminating Créme in "Moonlight" Ultra Lengthening Mascara in "Blueberry" This set is available in stores only through Monday, 7/4!